1, daily activity of 400 million, massive users, high viscosity;

2, orientation, according to the user tag, find the target crowd to put;

3, creative and smart, video native, high user acceptance;

Second, the introduction of advertising display forms in Tik Tok.

Tik Tok information flow displays the main video in the information flow recommended by Tik Tok, supports jumping from video to main landing page, and helps the main to achieve the purpose of promotion in Tik Tok.

1) Tik Tok opens the screen.

① Style: static 3 seconds, dynamic 4 seconds, video 5 seconds.

② Sales: CPT (the number of rounds of CPT products is 4-8, and the inventory is single round 10000CPM), GD does not support orientation, but it can support third-party monitoring.

2) Tik Tok information flow

① Material types: horizontal video and vertical video.

② Sales: GD (single page): the main avatar, nickname, title idea, "Details" tab, "View Details" banner at the bottom, "View Details" button on the mask, and right sliding operation of video content are all promotion landing pages; Support likes to interact, do not count and show likes, and do not support comments and forwarding; No Tik Tok, no attention, no Tik Tok home page.

3) Tik Tok sticker product introduction.

Product advantages: native use, user use, high acceptance and long interaction time;

Stimulate users to spread, and after sharing and spreading, trigger secondary use;

Vivid form, brand goodwill among Tik Tok users;

② Product price: selling price: net price of 300,000 /7 days.