1, commercial advertisement
There is an old saying in China that where people are, money is there. It means that where there are many people, where everyone is concerned, there is traffic. With traffic, you can receive advertisements and bring goods to make money.
2. Pay for knowledge
The realization of knowledge payment is that we have certain skills, can solve other people's problems and make money through what we have learned, which is called knowledge realization. There are three ways to realize knowledge in Zhihu: paid consultation, live broadcast in Zhihu and e-books.
Paid consultation is a way for Zhihu users to solve some problems, and we have relevant experience in this field. Where there are many paid counseling, there are also places that people need more, such as emotional counseling, workplace problems, legal disputes, medical problems and so on.
3. Cleaning of drainage
The third way is to import the traffic of our fans in Zhihu into other media, such as WeChat official account, Weibo, Xiaohongshu and so on.
For example, Zhihu V Zhang Jiawei promoted his official WeChat account on his personal profile, and realized it by receiving advertisements through the official WeChat account.
Step 4 recommend good things
The fourth way is to recommend good things, which is also a point of Zhihu platform's vigorous development, to help Zhihu creators realize better, conduct content e-commerce and keep up with other information platforms such as Little Red Book and Tik Tok.
Good thing recommendation As long as our creator level reaches V4, we can open it. By writing what you are good at and then bringing goods, the essence is the same as selling goods live.
For us ordinary people, it is still very good to choose our own field and then output high-quality content.
For example, if you are interested in digital, you can recommend some products such as headphones, data cables and charging treasures. Customer unit price is low, which can realize small profits but quick turnover. If you are interested in makeup and skin care, you can write about the pits you have walked through, recommend some better products and so on. You like reading, and there are many good books to recommend to others, which is also a good choice.
Our user exchange group, with many users, can benefit hundreds of thousands from the recommendation of good things every month, which is also a good result and a good way for ordinary people to make money with Zhihu.