At present, the e-commerce industry has passed the stage of barbaric growth, the dividend of traffic is getting less and less, and the choice of products is becoming more and more important. If you don't make a good selection, no matter how superb your skills are, it won't help you make the store bigger and stronger. If you want to find the best category and cut into the right product among many categories and products, the only step you have to take is to select the product in the data.

To put it simply, when choosing a category, merchants should choose a category that has a continuous increase in the market. In operation, it can not only save a lot of energy, but also reduce unnecessary expenses, making it easier to achieve profitability.

So, how to judge and choose incremental categories? First of all, look at the trend changes in the industry market.

We can find two indicators of each industry's sub-category through business consultant-market quotation, namely, the change of the number of visitors and the change of transaction volume.

What merchants need to do is to sort out the data of previous years through tabular statistics, as shown in the above table. The rightmost year-on-year growth rate is the trend change of each subcategory compared with the previous year. It is suggested that merchants should not choose the category with downward trend in the choice of category direction.

The second keyword trend changes, keyword market, and incremental market. The markets we see, such as Taobao and Tmall, are all composed of categories. Categories are divided into secondary categories and tertiary categories, and markets like this are all formed through keyword search. Any category will have existing keywords or some new keywords, and the demand for these keywords has been rising continuously. So, what is the emerging market of keywords? That is to say, a keyword among business people, or through train traffic analysis, did not have a hot search before, but suddenly at a certain point, the search traffic surged, which is the new market for keywords. Businesses operating in this market will have a greater chance of success. Click to receive e-commerce course benefits.

In the past 1 1 year, Xicheng focused on the field of e-commerce services, helping more than 1 10,000 enterprises to improve the growth method models of different categories and export systematic operation modes for enterprises. Now it is praised by students as "Whampoa Military Academy in the field of e-commerce training". Whether you are Taobao Tmall, JD.COM, or Tik Tok, Pinduoduo and Xiaohongshu, Xicheng has matched the systematic courses of different platforms for you, helping everyone to seize the opportunity and find their own growth path under the traffic anxiety!