Shops cover supermarkets, cinemas, food courts, fashion retail, medicine, department stores and so on. It is a full-category experiential shopping center. After the completion of the third store, it will further enrich the business form of Xinxiang, bring new life experiences to the citizens and play a positive role in promoting the prosperity and development of Xinxiang's modern service industry.

This prefecture-level commercial brand with "service" as its selling point must have its own advantages. 38,000 ㎡ should be a standard community-based business, but under the special market environment, Fat Donglai has created great energy far higher than community-based business through precise positioning and pragmatic management.

Supermarket marketing

Pangdonglai Supermarket is located on the 3rd floor of the whole project, which is not the best location. However, after entering from the main entrance of Pangdonglai, there is a shopping cart escalator, and the fourth floor is a rooftop parking lot with 200+ parking spaces. The intention of guiding passengers to the supermarket is very obvious. Operators are well aware that supermarkets are the main format and the black hole of passenger flow, and everything should be carried out around supermarkets.

A strong market position determines a strong supply chain control capability. Take the beverage area as an example, it can only be said that the SKU is quite amazing. In addition to the common commodities in the market, there are many imported products and minority products, such as functional drinks, fruit wine and soda water, which have gained a prominent position. The project is still a traditional department store, with clothing retail accounting for more than 50% of the department store, and the rest are cosmetics and jewelry, as well as a collection store operated by Pangdonglai.