Expansion: What about the two brands? First of all, Cramer Diamond Co., Ltd. was established in 1988. Since its establishment, Clem has laid a solid foundation for Clem's growth with exquisite craftsmanship and ancient inheritance. Cramer is famous in the diamond world. With Clem's years and brand culture, we will continue to create a variety of exquisite diamond ring products. Moreover, even if there are more and more jewelry brands, Clem still insists on keeping pace with the times and constantly carries out his own changes and innovations. Most importantly, Kela Hairdressing uses its original advantages in diamond resources to independently design and produce diamonds.
One of the characteristics of Cramer Diamond is to pursue elegant style and excellent texture. It still retains an ancient and simple craft, which is actually not something that all diamond companies can do. Now, many diamond companies just look at the new trend and follow it. But the most exquisite diamond craft is actually the oldest craft. This is an extremely labor-intensive process, so it is extremely rare. This will make consumers more aware that their diamonds are unique.
Then Lao Fengxiang is a jewelry company, established in 1848, and headquartered in Shanghai. Laofengxiang evolved from Laofengxiang Jewelry Store, and the originality of its trademark "Laofengxiang" also originated from the font size of Laofengxiang Jewelry Store. The company has developed into a large jewelry enterprise group with more than 20 subsidiaries such as Laofengxiang Jewelry Co., Ltd. and Laofengxiang Jewelry Research Institute Co., Ltd., 4 professional branches such as jewelry factory, silverware factory, gift factory and profile factory, as well as more than 60 chain jewelry stores, more than 300 specialty stores and 1000 dealers.
Marketing innovation, technological innovation, management innovation and mechanism innovation ". Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development for a century and a half. On the one hand, he tried to win the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service; On the other hand, actively explore the "three new and one high" road of new materials, new products, new technologies and high added value in the jewelry industry, and achieve a double harvest of business performance and brand building.
The above is my answer and the expansion of some specific contents of the two brands. I hope it will help you!