1, brand positioning is different: Chaohongji is positioned in the high-end market, paying attention to the fashion sense and personalized design of products, and pursuing the elements of fashion and trend; Luk Fook Jewellery, on the other hand, is positioned in the middle and high-end market, paying attention to the quality and technology of products and pursuing the exquisiteness and nobility of products.

2. Different product lines: Chaohongji has a rich product line, covering various styles of bracelets, necklaces, earrings, rings and other categories, and has also launched a series of accessories; The product line of Luk Fook Jewelry is relatively simple, with wedding rings, necklaces, earrings and other traditional jewelry categories as the main products.