1, product positioning: Zakaly mainly sells luxury goods such as diamonds and jewelry. The positioning of this kind of products is relatively high-end, usually aimed at people who are rich or pay more attention to the quality of life, so Zakaly can be regarded as a high-end brand.

2. Product quality: raw materials such as diamonds and precious metals used by Zakaly are of high quality. After many processes, it finally becomes a perfect jewelry work. Zakaly's products are not only beautiful in appearance, but also durable and can withstand the wear and tear of daily use.

3. Market positioning: Zakaly's market positioning is very clear, that is, the high-end jewelry market. The brand continuously improves the product quality and design level, and is committed to bringing a better jewelry shopping experience to high-end consumers.