The focus of soft text marketing and sales promotion is to accurately locate your target customers, make touching content for target customers, solve the content needed by users, achieve the effect of extensive forwarding and fission, reasonably guide users to find the required products or services in the content, reach a deal and increase sales.

Operation process of soft text marketing promotion:

1. Choose an attractive title according to the user's needs.

Whether a soft article looks good or not, let's look at the title first. Whether the title is attractive or not is very important, especially for online soft articles. Without an attractive title, there is no click-through rate. Therefore, from the perspective of soft writing, how to write a good soft title is the most important link. Only by understanding the characteristics of human nature and grasping people's curiosity can we write a good headline that attracts attention. Whether the average user reads the title of the article accounts for 70% of the decision. Of course, the title can also be overhead, otherwise the content is empty, which will be counterproductive. At the same time, we should pay attention to the easy-to-understand title.

2. Underwear planning, copywriting to solve user pain points and needs.

If a soft article doesn't mean anything to the reader, then no matter how vivid it is, it won't help much. Only by planning and writing according to users' pain points and providing effective help content for readers can the function and effect of soft writing be improved.

3. Touching stories are combined with products and services.

Don't go straight to brand products from the beginning, especially story-based soft articles. They should make some preparations first, create a touching story, create a little suspense and tension, guide readers to keep reading, let them unconsciously enter the core content of the story, and then naturally implant advertising information in the content, so as to achieve the effect of publicity.

4. Cause * * * to sound and spread, and achieve the effect of forwarding and fission.

A good soft article often causes readers' buzz, whether from personal experience or inner feelings. If it can arouse the buzz of readers, we will feel something. Can help users, then it will achieve the effect of forwarding and fission. That will really achieve the effect that everyone knows.