How to make advertising picture material? In the production process, we need to pay attention to the following points: ① We need to have a certain visual impact, which does not mean that we can't be creative, but we must be vivid. (2) The designed works are required to have certain artistic appeal, and the picture clarity, color uniformity and harmony should meet certain artistic requirements; The shape, size and composition of the picture should be creative and infectious; ④ The picture resolution should not be too large, and the definition should be reasonable; ⑤ The screen should not be too large, otherwise the viewer will spend too much time browsing. (2) Need to have a certain visual impact, not to say that you can't be creative, but you must be vivid. It is required that the designed works have certain artistic appeal, and the clarity, color uniformity and harmony of the picture should reach a certain aesthetic feeling, which can make the viewers shine at the moment. The logo design of my brand and my family is a very good job, which can bring enough influence to the brand in the market and attract consumers.