FoliFolie, a jewelry brand from Greece. The peak jewelry brand symbolizing perfect women, beauty and elegance, boldness and gentleness, and creativity and fashion. An international fashion pioneer who combines intelligent and beautiful women with exquisite and elegant jewelry and accessories, makes women exude mature and charming temperament and show their charm, and combines products with high-quality materials, meticulous craftsmanship and endless creative design, and enjoys a good reputation in every corner of the world. The Birth of FolliFollie 1970, Mr. Dimitrikoutsos, the founder of FolliFollie brand, and his wife Ketty started their small jewelry business in Milan, Italy. When the sales volume rose steadily, Dimitri found a new opportunity for his career, so he resolutely gave up everything he had at that time and sought another development at 1982. Dimitri, take a good look at this opportunity. Facing the traditional jewelry with conservative design, the price is very expensive, the material is ordinary, and the style is conservative and plain. He is determined to create a unique and fashionable FolliFollie jewelry with creative design concept, using precious metal 925 sterling silver and high-grade gemstones as materials and integrating fashion trends. At the same time, he also knew that the traditional jewelry making technology would make the products lifeless, so in 1982, he decided to move to Athens, the capital of Greece, a metropolis full of literary flavor, and set up his own brand manufacturing factory and original manufacturing technology, which took the first step for the success of FolliFollie jewelry series. The Growth of FolliFollie FolliFollie was founded in Athens, Greece on 1982 by the current president, Mr. DimitrisKoutsolioutsos, and his wife, Ms. Ketty. FolliFollie's first store is located in the center of Athens. The main goal of the founding period is to establish a popular jewelry brand with strong brand style, novel and fashionable design, high quality materials and reasonable price. FolliFollie's goal is to provide a jewelry brand with excellent brand image, fashionable design, excellent quality and reasonable price for women aged 20 to 40. His son Giorgis and his wife Mariza also joined the company on 1992, which played an important role in FolliFollie's entry into the international market. Through continuous efforts, FolliFollie has developed into the leading brand of 1996 Greek popular jewelry. The success in the highly competitive Greek market strengthened Mr. Koutsolioutsos's determination to enter the international market, and also prompted FoliFolie to start developing other fashion accessories besides jewelry and watches. The watch series inherits the success factors of jewelry, making FolliFollie one of the largest watch manufacturers. 1994, FolliFollie launched the watch series for the first time and won favorable comments in the market, which established folli folie's reputation in the watch industry. 1995, FolliFollie boldly stepped into Japan, the pioneer of Asian boutique market with fierce competition. Today, FolliFollie has become one of the famous brands in Japan 10. From 65438 to 0997, FolliFollie was listed on the stock exchange in Athens, Greece. By increasing its capital, it can realize its international market expansion plan in geography and product categories. In addition, FolliFollie can directly control its global distribution network, from production to retail, directly understand the needs of the market and customers, and the flexibility has increased. Today, FolliFollie has 249 specialty stores in more than 20 regions around the world. In addition to continuously strengthening the services in the existing market, we also actively expand other new markets with important business strategic significance. FolliFollie's target customers are white-collar women aged 20-40 who have a keen sense of fashion. And this kind of customers are expanding at an alarming rate, becoming the largest consumer group of popular goods. The existence of FolliFollie meets the needs of this group of female customers for brand image, fashionable design style and high-quality jewelry accessories. In short, women in the world of FolliFollie are elegant, fashionable, intelligent, mature, sexy, noble and natural fashion pioneers. By 1996, FolliFollie has developed into a major jewelry brand in Greece, and won the Greek export award in 1998. The competition in the Greek jewelry market is fierce, and the success of FolliFollie has prompted the owners of the company to look to the international market. 1995 welfare welfare entered Japan. The Japanese market is also very competitive, and it is recognized as the main consumption-driven country of luxury goods. The listing of FolliFollie 1997 in Athens stock market provides a solid financial foundation for its active international market development strategy. From 65438 to 0999, FolliFollie established three wholly-owned subsidiaries, namely FolliFollie France, FolliFollie UK and FolliFollie China Hongkong. In addition, it also acquired 40% equity in the Japanese market, thus developing into a real multinational company. FolliFollie, which started in Greece, has developed from a branch in Greece to Britain, France, Germany, America, Panama, Switzerland, Czech Republic, Egypt and Cyprus. Southeast Asia has arrived in New Korea and Japan, and officially entered the Chinese mainland market on 200 1.