1993 DTC collected "A diamond is eternal" through Ogilvy & Mather Advertising Company in Hong Kong.
After half a year's evaluation, I chose a sentence from a university teacher, so the classic slogan "Diamonds last forever, one will last forever" successfully entered China. After more than ten years, China consumers began to widely accept diamond culture.
1, "A diamond is forever" is the translation of English "A diamond is forever".
2. Founded in 1888, De Beers is one of the top ten diamond brands and the leading rough diamond company in the world, which is synonymous with diamonds. It has unparalleled expertise in the exploration, mining and sales of diamonds.
Extended data
1. Diamond refers to polished diamond, which is a natural mineral and the original stone of diamond. Simply put, diamond is a simple crystal composed of carbon element formed under high pressure and high temperature conditions in the deep part of the earth. Diamonds are beautiful and rare. They are symbols of love and loyalty, representing eternal love.
2. By 2020, China will replace the United States as the largest diamond consumer in the world. All this is related to the promotion of China's slogan "Diamonds last forever, one will last forever".