What kind of tea is 65438+ Million Tea? We are familiar with Tieguanyin, Pu 'er tea, black tea, green tea and so on. There are many kinds of tea, but at a price of more than 100 thousand yuan a catty, it is not affordable for ordinary people. Even the people who buy these teas don't want to drink them themselves, but use them as a stepping stone for help? Business trip? . This is the hot Wuyi rock tea at present.
Rock tea has been fried to tens of thousands or even hundreds of thousands of yuan a catty, and the higher 65,438+10,000 yuan is really shocking.
According to the reporter of Xinhua Viewpoint, this kind of tea is sold at a high price under the banner of not for sale, but it is falsely sold when the price is clearly marked as not for sale. You can't call it cheating. After all, Wuyi Rock Tea has a history of thousands of years and is famous for its long production cycle, excellent quality and unique taste. This tea is really good, but the price is also ridiculously high. It is called gift tea and business tea.
When the reporter visited a tea shop named Shoushanggongfu, the salesman recommended to the reporter a kind of Yuanxiang tea marked not for sale, with a price of 480,000 yuan per catty. The reporter asked if this kind of tea can be sold. The salesman said it could be sold, but he had to book it in advance and pick it up three days later.
Who is behind the sky-high gift tea? Let's take a look at the cost of this high-priced tea first. I don't know. I don't know. I was shocked at first sight. According to the reporter, the cost of these Wuyi rock teas is between several hundred yuan and several thousand yuan a catty. It is not necessarily accidental to be fired to today's price. There are two main reasons:
1 what kind of hunger marketing, under the banner of not for sale, makes the value orientation of scarcity, and those who are self-righteous and do whatever they want? Literati?
The second reason is profit-driven. The sellers of these high-priced rock teas also provide recycling services, which means that this is a way to realize cash.
It's amazing. Giving gifts of gold, silver and jewelry is a bit vulgar, but giving tea with noble taste can kill two birds with one stone. Then the tea collector goes to the point of sale to realize it, which undoubtedly casts a fig leaf over the ambiguous thing of asking people to do things.
To sum up, the price of this gift tea is caused by two factors, the first is profit-driven, and the second is deliberate speculation by marketers.