For more expensive jewelry, the vast majority of women in China still pay attention to holding and maintaining value and increasing value. They like to own their own jewelry and rent it, but they don't own it.
However, people with abundant funds can store more jewelry and wear it on different occasions, but people with tight hands are different. They may wear the same jewelry on every occasion, but that's not enough. Jewelry also pays attention to occasions. At this time, renting jewelry has played a role. Renting jewelry to match clothes and makeup according to different occasions can add points to your overall style.
In China, if you want to rent a real diamond, you must first invest a lot of money to buy gems, and then buy a lot of insurance to prevent damage during the leasing process. After the business develops, you need a lot of money to maintain it. Who are the people who need to rent jewelry in China? Need to attend some important occasions? A wedding? Daily life? Visiting relatives and friends? How big is this market?
How to implant the concept of renting jewelry into life can be developed and popularized from the perspective of "wearing jewelry with less money"
There is also lowering the threshold. I have answered similar questions before. Jewelry is different from other products, and its own value is very high. If it is slightly worn, its value will depreciate a lot, so the threshold for renting it will be much higher than that of ordinary rental products. Therefore, how to lower the threshold, introduce more users and protect their own interests is also a problem that leasing companies need to solve.
Whether you will choose to rent jewelry depends on your personal choice. It's just that the price of jewelry is much lower than that of ordinary people now, and you can also choose some brands that are affordable to the people, such as diamond jewelry.