Pandora jewelry started at 1982 and was founded by Danish goldsmith Per Enevoldsen and his wife Winnie in Copenhagen, Denmark. Since then, Pandora has entered a rapid development process, from a local jewelry store in Denmark to one of the world-famous brands, inspiring women all over the world to show their personalities and stories.
By the end of 20 16, Pandora's online winter powder exceeded10.5 million, and its brand customer base covered 23 1 10,000 people.
Pandora Jewelry not only has more than 100 stores in China, but also has opened a sales channel in official website.
Chinese name: Pandora Jewelry mbth: Pandora's founding year: 1982 Founder: Per Enevoldsen country: Danish profile, craft and design, swagger and handcrafting, series, rings, necklaces, pendants and earrings, handicrafts and production, social responsibility, profile technology and design brand positioning as high-quality jewelry with reasonable price. Every piece of jewelry, gem and pearl has undergone multiple inspections before use, and every hand-made jewelry has undergone repeated inspections before leaving the hands of craftsmen. In 20 13, in order to meet the needs of customers and meet the trend of jewelry design, especially around important gift-giving seasons and occasions, Pandora released new products twice a year instead of seven times a year. Pandora Jewelry constantly introduces new designs, allowing customers to update their jewelry collections with more jewelry. Seven new product launches a year also enable PANDORA to get in touch with brand supporters. It is the basic idea of the brand to let women use Pandora's rings, earrings, necklaces, bracelets and bracelets to create jewelry matching styles suitable for their own personality. Ladies can choose various materials, colors, inlay techniques, design details and hand-made styles from Pandora's diverse jewelry series, or they can use official website's hand-made and ring design procedures to create their own jewelry styles. String ornaments and handmade string ornaments are Pandora's key products, and there are two different series respectively. Pandora's classic moment handmade concept was introduced in 2000, allowing women to match and shape according to their favorite colors, themes, memories, occasions or symbols. Handmade bracelets have unique patented functions, including 14k gold, 925 silver and leather, glass and enamel with different colors, 14k gold and 925 silver with various themes, and * * there are more than 700 styles. Pandora essence series was launched in 20 13, and its jewelry concept is to give different personal values, meanings and special qualities, such as wisdom, courage, love and trust. This concept is based on a survey of thousands of women around the world. Pandora Essence Series has launched a series of handmade jewelry: 14k gold, 925 silver or gold and silver long bracelets, smooth or beaded 925 silver bracelets and necklaces, which have different meanings and are engraved with special meanings. Ladies can choose or be given bracelets that can explain their hearts. Ring Pandora has a wide variety of ring styles, including eternal ring, commemorative ring, single amphibole ring, birthday water drop ring, cocktail party ring and ring combination-which provides women with many possibilities and is suitable for different occasions. Pandora's ring is made of 14k gold, 925 silver and different zircon and pearls in different tones. Most Pandora rings are easy to match and are suitable for overlapping with other rings or rings in the original series. Necklace pendant earrings Pandora's necklaces and pendants cover a variety of materials and designs. Whether it's 925 silver, 14k gold or a gold and silver necklace, it can be matched with different pendants and bracelets. Pandora's earrings can be matched with other products of the brand to create a variety of styles. Styles range from small earrings, pendant earrings to large earrings, as well as various earrings. Different gems are finely set in 14k gold or 925 silver. As one of the world-renowned jewelry manufacturers, Pandora has more than 65,438+02,000 craftsmen, a wholly-owned jewelry production factory in Gemopolis, a jewelry district in Bangkok, and a brand-new production center, 438+07, in Nanben, Thailand in early 1965. When Dampere Enevoldsen set up his first small factory in Thailand on 1989, he established several systems and processes to meet the growing demand, while continuing to produce high-quality handmade jewelry at reasonable prices. Social Responsibility From the working environment to the welfare system, health, safety and environmental protection standards and energy management measures, Pandora is committed to practicing ethics in business activities. For Pandora, jewelry making business and corporate social responsibility (CSR) activities complement each other. Pandora tries to take measures to reduce the impact on the earth's environment. Pandora's value chain includes ethical behavior in supplier development and procurement, safe production of jewelry, and responsible marketing and sales behavior in about 8 100 sales points in more than 0 countries around the world. Pandora's code of ethics is a responsibility plan that the whole group must abide by. All policies and commitments in the fields of business ethics, health and safety, human rights, environmental impact and responsible supplier relations are open. Pandora is a member of the United Nations Global Compact and a certified member of the Responsible Jewelry Council (RJC), which is an advanced corporate social responsibility promotion institution in the jewelry industry. 20 16 10, Pandora environmental protection production center was officially unveiled. The LEED-certified production center was built in Nanben, northern Thailand, which helped Pandora reduce the total water and energy consumption per unit product and greenhouse gas emissions. Thai companies abide by local labor laws, ILO conventions, ISO900 1 international quality management system, OHSAS 1800 1 occupational health and safety management system, ISO 1400 1 environmental management system and ISO 5000 1.