Yi Labao is a kind of vertical poster, also known as poster stand and display stand. The main material is plastic or aluminum alloy. The structure is a scroll sitting on the ground, with a telescopic column upward from the ground and a button at the top of the column. When in use, a vertical poster is pulled out through the scroll.

Common sizes in Yi Labao are: 80cm×200cm, 85cm×200cm, 90cm×200cm, 100cm×200cm, 120cm×200cm. When spraying outdoor advertisements, the resolution of advertising pictures with lights inside is set to 30 ~ 50, and that with or without lights outside is set.

Only by understanding the basic principles can we create better, and it is also convenient for us to analyze a whole Yi Labao and imitate innovation, so as to design the design picture we want.

1. Close to and away from

Arrange similar elements close to each other and arrange the layout to make them easier to read. When designing, the simplest way to make the whole layout "organized" is "compact", which brings together information with similar contents. On the contrary, unrelated elements are consciously dispersed. Make the whole layout clear, and there will be no confusion where important information can't be found at a glance.

Arrangement and arrangement

The orderly design of details can bring a neat and orderly aesthetic feeling to help. Many designers ignore the problem of "alignment". Without this awareness, works always appear loose and disorderly.

3. Composition and repetition

Arranging elements according to certain rules can make various elements appear unified. At the same time, people are more impressed by repetitive things. Repetition can make simple visual elements form a whole and have more visual impact.

4. Center of gravity and balance

The elements that make up the layout have "weight", and the design is based on the weight of each element, which determines the center of gravity and balance of the layout. The components of a feature are determined by its area and color. The closer the text colors are, the heavier the black component is. Similarly, the heavier the color, the heavier the composition, and vice versa.

5. Symmetry brings stability.

Good symmetry gives people a stable and harmonious aesthetic feeling. Almost all species, whether human or nature, have symmetry. Symmetry not only has a sense of stability, but also gives people a sense of symmetry, coordination, credibility and reliability. Therefore, symmetrical composition is often applied to visual expression by designers.