Packaging design is a comprehensive design discipline, which not only needs to pay attention to design sense, but also needs to meet its practicality and market demand. In packaging design, the following aspects can be considered:
1. Determine the design objectives
The goals of packaging design can be divided into two categories: attracting consumers and protecting goods. Knowing the product brand, they need the target consumers to choose the starting point of design based on this idea.
2. Consider product characteristics
Different products have different characteristics, so packaging design should combine product characteristics, such as taste, flavor, material and so on to think about breath, color matching and modeling pattern design.
Choose the right material
Materials commonly used in packaging design are plastic, paper, metal, etc. Factors such as product characteristics, quality and environmental protection should be considered when selecting materials. In addition, the products should be stable in the process of logistics and transportation, and not affected by direct sunlight, temperature and humidity.
4. Meet the market demand
Make purchase points and personalized requirements according to the target market. Further use market research or existing data to make necessary design to intercept customers and enhance the attractiveness of products.
5. Combining industrial chain and sales channels
In packaging design, we should also consider the whole industrial chain from design to sales. That is to say, on the basis of grasping the production cost and fit of the process in time, make necessary adjustments in combination with the design of packaging materials, materials and production processes, and smoothly promote the implementation to ensure product convergence and its own characteristics!
6. Font style of the pattern used
Different elements are skillfully displayed through fonts. In the choice, we should think deeply about the overall theme, information color, cultural connotation and so on. At this time, the layout design and font application are related to the communication value of different brand images.
7. Create * * *
Regarding packaging design, we need to make a well-thought-out strategy or goal, and then make a decision to find the so-called perfect TINT for all visitors to pursue and give consumers a convincing reason to buy your goods happily.
In a word, good packaging design can not only arouse consumers' interest, but also enhance the added value of products and consolidate brand influence. Therefore, in packaging design, it is necessary to comprehensively consider the product itself, market demand, industrial chain and sales channels in order to create a unique packaging design.
Zhonghui design original packaging design
The above is the answer provided by Zhonghui Design (a professional packaging design company). I hope it will help you.