One: ornaments are decorative items, which are generally used to beautify personal appearance, decorate rooms, beautify public environment and decorate cars. Therefore, jewelry can be divided into the following categories: home accessories, clothing accessories, car accessories and so on. With more and more people wearing jewelry, the jewelry wholesale industry is gradually emerging.
Two: development
Jewelry industry is a new industry which is separated from jewelry and craft gift industry and formed comprehensively. With the development of economy and society, people began to pursue fashion and individuality while meeting the basic needs of life, which promoted the development of this new industry. There are more than 4,500 jewelry enterprises and business households in Guangdong, more than 8,800 in Yiwu and about 4,000 in Qingdao, and there are countless jewelry enterprises and business households scattered in other places. Guangdong, Yiwu and Qingdao are the three major gathering places of fashion accessories in China, forming a three-legged pattern, among which Yiwu was named "China Fashion Accessories Industry and Trade Capital" by China National Light Industry Federation.
Third, in the fashion jewelry industry chain, many places rely on their respective resource advantages to form related characteristic industries. For example, Wuzhou, the world's capital of artificial products, Zhuji, Zhejiang, the hometown of pearls in China, and Pujiang, Zhejiang, the capital of artificial crystals in China. These characteristic industrial bases are integrated with the three popular jewelry gathering places in China, basically forming the production pattern of China's jewelry industry.
Four: Jewelry sales in big cities are mainly direct stores, franchise stores and small jewelry stores; Due to the limitation of income level, jewelry consumption in small and medium-sized cities still sells jewelry in the form of flower shops and gift shops, and their products are generally ordinary jewelry with low grade. With the development of second-and third-tier cities in China, the jewelry consumption demand of these urban and rural residents will gradually keep up with the pace of big cities, which is a rare development opportunity for jewelry enterprises.
Verb (abbreviation for verb) function
The origin of ornaments was originally due to the cover. With the continuous development of living standards and human creativity, it began to transform into decorative parts, and various decorations based on decoration were derived. Jewelry is used for decoration and wearing. Some jewelry can play the role of fragrance, cleaning and beautification. Good jewelry can make the wearer look brand-new and relax. Many jewelry boutiques in the street pay more and more attention to the jewelry market. Jewelry is indispensable for home decoration, birthday gifts, friends' parties and seeing off boyfriends and girlfriends.
Six: various grades of specialty stores and sales points are dotted; Products of various styles and levels fully meet the growing market demand. In China, this industry is still in the initial stage of development. With the rapid development of social economy and culture, it has become people's pursuit to move from food and clothing to well-off society, advocate humanity and fashion, and constantly shape personality and charm.