The activity plan is made for an activity, including the detailed rules and steps of specific actions. So do you know how to plan the activities of jewelry stores? Next, I will bring you a jewelry store activity planning plan. I hope you like it.
Jewelry Store Event Planning Scheme 1 I. Event Theme:
Love in a sentimental day-_ _ Jewelry Christmas sale
Second, the activity time:
August 2 1 -25, * * * five days.
Three. Activity description:
Take Christmas as an opportunity, take all brand stores as the promotion platform, gather popularity with the help of product manuals, lottery awards, jewelry appraisal, featured products, VIP programs and other forms, improve brand attention, promote sales, and collect potential customer information for brand sustainable management.
Fourth, the purpose of the activity:
1. Take Christmas as an opportunity to turn potential customers into actual consumers, so as to boost product sales and increase sales;
2. Take preferential activities as a platform to attract more potential customers to pay attention to brand dynamics and improve brand awareness;
3. Show brand culture through targeted activities, narrow the distance between brand and customer base, and improve brand competitiveness.
Verb (short for verb) activity:
1, raffle prize:
During the activity, the top 50 customers who enter the store every day will get a lottery ticket whether they buy products or not. A lottery ticket consists of a main ticket and an auxiliary ticket. The main ticket is kept by the customer, and the auxiliary ticket is put into the lottery box. On the last day of the activity, the customer won the prize with the second-class coupon and the mobile phone number or ID number.
The number of winners is divided into first, second and third prizes and commemorative prizes. Each grade can set a certain number of winners. The contents of prizes should be diversified, which can be products with different values (rings, earrings, pendants, etc. ), company souvenirs (desk calendar, key chain, business card holder, etc. ), or shopping vouchers or discount vouchers.
2. Jewelry evaluation:
During the activity, customers can bring their own jewelry to the store, and our professional jewelry appraisers will identify the authenticity and grade for them free of charge. If possible, this link can continue, which can increase the credibility and affinity of the company brand in the eyes of consumers and help to enhance the brand image.
3. Special products:
During the activity, every store will mainly promote one or two special products every day, and launch market rewards in the form of appropriate discounts or matching sales with other products. From 2/kloc-0 to 25, the category and discount ratio of special goods should be gradually increased, especially the category of goods should be more in line with the theme of love to match the Christmas atmosphere.
Matching strategy: if you buy the specified products (main products) at the original price, you can have exquisite special products (mainly small ornaments, such as rings, etc. ) bring a little cash.
4.VIP plan
During the activity, customers who buy a certain number of products at one time can directly become VIP customers, get our VIP special services, and enjoy all special items such as shop shopping discounts, lifetime free jewelry maintenance and cleaning, shopping points and so on.
In addition, some roses can be prepared properly during the activity. On 24th and 25th, the top 20 women who enter the store every day will get one.
Activity support of intransitive verbs:
1, media advertising support:
For three consecutive days before the start of the event, we chose the dominant print media, with its wide coverage, launched the theme of the event, announced the content of the event, and let more consumers know about our Christmas special information. Simple layout, warm picture and prominent brand image.
Selection of printing media:
(1) The local DM magazine or newspaper has been hard and wide for three consecutive days.
(2) The first issue of TV newspapers in the current period of Christmas is hard and wide.
If possible, you can choose a soft article of about 1000 words to introduce the skills of different people in choosing jewelry and the simple methods of identifying jewelry around the theme.
2, product manual support:
Make a batch of exquisite product brochures, comprehensively introduce the company's product information, Christmas activities, special product information and other detailed information, and put them in conspicuous positions in stores five days in advance for customers to read. The production of product manuals needs to pay attention to readability and practicality, so that customers can keep them for a long time.
At the same time, you can also put product books in some newsstands, shopping malls or supermarket stores to expand the coverage of distribution.
3. Popular posters
Make a batch of exquisite POP posters one week in advance, and post them in conspicuous positions in various stores and in areas where the main streets, supermarkets, shopping malls, residential areas and other people have concentrated traffic. Posters emphasize visual impact and highlight the theme.
4. Other objects support:
_ 4 booths, 4 banners, 4 lottery boxes, 1000 lottery tickets, 4 autograph books, about 40 POP posters, several prizes, one set of stereo, microphone and music CD in each store, 4 sets of Christmas decorations, paper and pens, scissors, scotch tape, gift bags, roses, tables and chairs and other corresponding necessary tools.
Seven. Site layout
The renovation of each store should be completed before the 20th. If it is damaged during the activity, it should be repaired in order at the first time and kept in good condition until the end of the activity:
◎ Decorate the storefront with Christmas decorations to highlight the Christmas atmosphere;
◎ _ The display stand is placed in front of the store;
◎ Hanging banners at the door of the store;
Play soothing music with audio equipment. The music content is mainly Christmas music, supplemented by other soothing music. Pay attention to control the volume, so as not to affect the dialogue.
◎ Product manual, placed in the most conspicuous place in the store, convenient for customers to access;
◎ The lottery box is placed next to the product manual;
◎ On 25th, the lottery box will be placed in the open space in front of the store for on-site lottery;
Eight, matters needing attention:
1. The store manager is responsible for the storage and distribution of lottery tickets. When customers enter the store, they should take the initiative to send lottery tickets, and help customers cut out the coupons and put them in a sealed lottery box. At the same time, they should register customer information as the basis for redemption.
2. All prizes should be put in gift bags. When the customer wins the prize, he should check with the customer whether the prize in the bag is the same as the winning prize, then give it to the customer politely and send out "Congratulations on winning the prize!" And "thank you for your enthusiastic participation, welcome to visit next time!" Polite expressions such as;
3. Do a good job in collecting customer information, leaving basic information such as the customer's name, work unit and mobile phone number as far as possible, and sorting it out and handing it over to the company after the activity, so as to accumulate resources for the company's long-term operation.
4. Answer every customer's inquiry patiently. If you can't reply immediately, you should leave the customer's contact information and reply to the customer as soon as you get the correct answer.
Nine, personnel arrangement and division of labor:
Jewelry store activity planning scheme 21. Activity time:
25th, 20 _ _—13, 20 _ _ _ _.
Second, the theme of the event:
_ _ Jewelry "cash cow" gift 100% gift
Third, the purpose of the activity:
Through the jewelry "cash cow" activities on New Year's Day and Spring Festival, the festive atmosphere of New Year's Day and Spring Festival will be enlivened, and cash benefits such as bags and New Year's gifts will be given back to consumers.
Fourth, the form of activities:
1, theme activity:
Customers can participate in the "cash cow" activity when they buy any kind of _ _ diamond ornaments in _ _ jewelry national franchise stores/counters:
Shake the cash cow (decorated with Christmas tree) at the door or counter of the jewelry store, that is, the lucky number falling from the tree (65,438+000 lucky numbers are glued with tape), and the first lucky number is exchanged for cash benefits ranging from 65,438+00 to 65,438+000 yuan, such as bags, exquisite jewelry calendars, pillows, etc.
The exchange rules are as follows:
1- 18, the change is a bag.
19-68 communication _ jewelry pillow
69- 100 exchange _ _ jewelry calendar
2. Publicity:
(1) Promoted activities in major newspapers before the event (about 65438+February 24th) and during the event (65438+1October 15, February 10) with the theme of "_ _ jewelry' cash cow'".
(2) Print leaflets before the event and distribute them in front of the store (or in crowded areas and communities if possible) to expand the influence and publicity of the event.
(3) Make pre-store activity posters, and arrange consultants to conduct consultation activities at the counter (telephone numbers can be set if conditions permit).
(4) Pop in front of the store: _ Show shelf publicity activities, and at the same time increase the hot atmosphere of the store.
Verb (abbreviation for verb) activity budget
1, "Bao Li" cost: 50 yuan _ 18=900 yuan;
2. Pillow: 30 yuan _49= 1470 yuan; Calendar: 30 yuan _3 1=930 yuan;
3._ Exhibition frame: 65 yuan/Zhang _2= 130 yuan, painting poster: 120 yuan;
4. Publicity page (DM): 0.5 yuan/Zhang _ 1000 copies =500 yuan;
5. The advertising fee is about 5,000 yuan;
6. Total: 9050 yuan.
Jewelry store activity planning plan 3 1, DM leaflet page, flag lowering
As the advertising slogan of "Preferential treatment, courtesy and stones accompany you every day", with the theme of Christmas and New Year's Day, it is the main promotional leaflet for products and festivals. Considering the cost of plate making, the front of this leaflet is smallpox and flag lowering, and the back is the main product.
2, the image scene layout
First, the specialty store
Dianshi Jewelry Store is a specialty store, and the store and window are carefully arranged. There are two Christmas trees (both hung with candy), 10 meter ribbons, snowflake spray words, flags and trinkets taken from smallpox, and balloons are added at appropriate positions in front of the store.
in shop
Dianshi Jewelry Store is a store-in-store, and the entrance will be carefully arranged. There are two Christmas trees at the entrance of the passage (candy is hung on both Christmas trees), flags and trinkets are hung on the ceiling of the store, and colorful flowers are as long as 10 meter.
C. counter
Dianshi Jewelry Store is a counter. Due to the unified management of the shopping mall and the limited space, a Christmas tree (candy hung on the Christmas tree) was placed in front of the store, and flags and trinkets were hung on the ceiling of the store, with colorful flowers of 10 meter.
3. Festival image is popular
Festival image POP is used in conjunction with DM single page, with Christmas and New Year's Day as the theme, in conjunction with holiday promotion activities, and the main products in winter are added. Holiday discounts are used to reward guests, attract customers and form a strong visual impact.
4. Image balloon
This activity will be a good opportunity to enhance the corporate image. Advertising balloons have the characteristics of low cost and strong contrast atmosphere. Balloons will be widely used in Christmas and New Year's Day promotions of Dianshi Jewelry, and all children who enter the store will be given image balloons.
5. Candy
65438+February 24.25, 65438+February 3 1-65438+1October1,all consumers who enter Dianshi jewelry can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology.
6. Couple package
During this activity, Dianshi Jewelry launched a special couple package, and all customers who buy couples' clothes during the festival will receive a beautiful gift.
7. Gold card
During the activity, customers who spend one time 1500 yuan or above will get a discount if they give a gold card. (For example, 1000 Yuan jewelry will be 20% off the original price: 1500_50%_80%).
8. VIP card
Customers who spend more than 1000 yuan at one time during the activity can enjoy preferential treatment by giving a VIP card. (If the original price of jewelry is 50% off 1000 yuan, then 8.8% off: 1500_50%_88%)
9. Promote
Customers who shop all over 500 yuan at one time will be given a beautiful gift.
10, overstocked goods can be discounted with a gold card.
Second, promote the budget.
1, DM single page, flag hanging
A4 paper 3000_0.50 yuan = 1500 yuan.
2. Festival picture POP (_ frame)
1600 mm _ 500 mm
120 yuan _ 10= 1200 yuan
3. Image balloon
0.20 yuan _ 1000=200 yuan.
4. Candy
400 yuan
5. Small gifts
10.00 yuan _500=500 yuan
6. Christmas tree
12 tree _ 100 yuan = 1200 yuan
7. Accessories
30 yuan _ 12=360 yuan
8.20__ Yuan Unforeseen expenses: 7360 yuan.
Jewelry store activity planning scheme 4 I. Activity purpose
1. Enhance brand awareness, reputation and credibility.
2. Increase product sales.
Second, the theme of the event
"Colorful June' Hui' gathers dragons and phoenixes"
Third, the activity time
June 20 _ _ _ _ _
Fourth, the venue
Loudi lengshuikou Longfeng jewellery
Verb (abbreviation of verb) activity content
1, during the activity, buy gold and send gold!
Over 3000 pure gold and inlaid gold will increase 1g gold; Send 2 grams of gold for more than 6000; Send 3 grams of gold over 9000.
2, buy diamonds, silver ornaments, jade to send gold to send silver!
Buy diamond inlays, jade articles and silver ornaments 1000, give 0.5g of gold and a pure silver necklace. Send 1 g gold over 3000 and a sterling silver necklace; Over 5000 yuan, give children 2 grams of gold and one silver bracelet (the weight is controlled within 10 gram).
3, buy jewelry to send family photos, photo photos, baby art photos!
During the activity, the whole audience spent 20__ on jewelry, and a set of family photos (valued at 288 yuan), a set of personal photos or baby photos (valued at 688 yuan) and a set of wedding photos (valued at 3888 yuan) in high-end studios were sent to Kloc-0/0000.
4, member benefits, cash back in advance!
Before the activity begins, the member's pre-deposit will be cashed back. If the deposit is made before the event, the inlaid jewelry on the day of the event will be regarded as 1000 flowers, and 20__ will be regarded as 2500 flowers. Note: Activity 3 is not used with activities 1 and 2.
★ Anyone who buys jewelry with any jewelry bill during the activity before June 20th of "Dragon and Phoenix Jewelry" can enjoy the original discount 1 0,000 yuan minus 10 yuan cash; Over 20__ yuan minus 20 yuan discount. Send membership card when it is over 1000, and VIP card when it is over 5000.
★ All customers who come to the store have exquisite small gifts (crystal bracelets, jade safety buckles).
(Note: asterisks are not allowed. They are auxiliary activities. The consumption amount and gifts of specific activities are adjusted according to the sales situation of specific stores. )
Activity preparation of intransitive verbs
1, preparation for buying and giving: gold can be sent to Zhuzhuan, and the grams will not be exactly equal to the grams given, resulting in secondary hidden consumption.
2. Accessories preparation: As there is a silver chain to buy and send during the event, a special silver pendant can be set up in the store on the same day for supporting consumption. Necklaces sell well in summer.
3. Prepare promotional materials: leaflets, store flags, posters and activities.
Audio data. "Hao Li enjoys non-stop, wonderful June, about' Hui' Longfeng!" As advertising language, we mainly promote products and leaflets with the theme of celebration, the advertising language in front and the content behind. A single facade can be used as a flag.
4. Image scene layout: flags and flowers are hung in the store to create a celebration atmosphere, image balloons (balloons with the name of Longfeng Store printed on them) are added at appropriate positions in the store, and image balloons are sent to all children entering the store; Audio cycle plays event content and holiday songs, and puts promotional offers at the door of the store. Yi Labao attracts customers; If possible, an arch (rainbow door) can be set at the door of the store to increase the celebration effect.
5. Personnel preparation: determine in advance what everyone is responsible for, implement it to people, and distribute the activities to people in the store, so that all people can understand the activities and responsibilities of the day and ensure that the scene is not chaotic on the day of the activity.
6. Pre-publicity: distribute publicity colorful pages, posters in front of the store, colorful flags on main roads and car advertisements.
(Note: event materials and publicity methods will change according to the specific situation in the store)
Article 5 of the jewelry store activity planning scheme 1. Activity time:
5、 1-5、7
Second, the theme of the event:
Good luck on may day is "increasing day by day"
Three. Activities:
1. Lucky people who care for May Day: All customers born in May, 5 1, 5 1, with "5 1" ID card and "5 1" mobile phone number come _
2. Good luck is "increasing day by day":
On May 1 day, the purchase of diamond ornaments or jadeite will be reduced by 5 1 yuan.
On May 2, anyone who buys diamond ornaments or jadeite will be given a discount to 52 yuan.
On May 3rd, all purchases of diamond ornaments or jadeite will be given preferential treatment to 53 yuan.
On May 4th, anyone who buys diamond ornaments or jadeite will get a discount from 54 yuan.
On May 5, anyone who buys diamond ornaments or jadeite will be given a discount to 55 yuan.
On May 6th, anyone who buys diamond ornaments or jadeite will be given preferential treatment in 56 yuan.
On May 7th, if you buy diamond ornaments or jadeite, 57 yuan will be reduced (Su Jin will not participate in preferential activities).
Four. Publicity and promotion of activities
(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Love Diamonds on May 1st", including participation details such as "Caring for the lucky people on May 1st" and "Good luck is increasing day by day";
(2) Advertising activities on local TV stations. You can also promote the significance, participation details, address and telephone number of local shops/counters in the form of subtitles during prime time of TV stations.
(3) Make posters or booths for pre-store activities, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation and record the number of arrivals, participants, buyers and sales in detail;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for joining partners.
Activity budget of intransitive verbs
1, and the publicity cost is about 3000 yuan;
2._ Exhibition frame: 85 yuan;
3. Total: 3000+85=3085 yuan.
Article 6 of the jewelry store activity planning scheme 1. Opening promotion
1, 100 yuan for diamond ornaments, and a large cash rebate.
Activity time: _ month _ day-_ month _ day
Activity content:
During the activity, any customer who buys diamond ornaments with a total price of 1000 yuan can participate in the "100 yuan jewelry cash rebate" lucky draw with a small ticket. The number of lucky draws is calculated by 1000 yuan. If they spend 5 1.88 yuan on a diamond ornament, they can draw five lucky draws. If they win the first prize five times, they will return 5,000 yuan in cash, that is,1.The purchase price of 88 yuan is 565,448 yuan. Draw a prize on the spot, that is, exchange it immediately, 100% wins the prize. The awards are set as follows:
First prize, cash back 1000 yuan.
Second prize, cash back to 300 yuan.
Participate in the prize and send a free meal coupon to 50 yuan _ _ fried chicken restaurant or _ _ coffee chain.
2, old jewelry for new clothes, yellow platinum for beautiful diamonds.
Activity time: _ _ _-_ _.
Activity content: old gold, thousands of gold, old platinum pt900, pt950, pt990 for diamond jewelry.
Free processing fee+_ _ fried chicken shop or _ _ coffee chain-a free meal roll in 50 yuan.
3. Give gifts to members and share good things with you.
Activity time: _ _ _-_ _.
Activity content:
Any member of _ _ Jindian who has accumulated more than 5,000 yuan can get a mobile phone recharge card with a face value of 100 yuan at the counter of _ _ Plaza _ Jindian.
4、688
It is not a dream for diamonds to enter the homes of ordinary people. You can buy a diamond jewelry for only 688 yuan, and each person is limited to one. The quantity is limited, only 30 pieces are sold out.
5. Tailored' true personality' carat diamonds.
My true personality, tailor-made, choose my favorite style, my favorite diamonds, my own hands, my own taste, my own special day … everything is my own. Ten-day delivery (can you do that? )
True personality, perfect embodiment and elegant taste are all in diamonds.
Second, the promotion strategy of the event
1, three days before the opening, made a banner propaganda in _ _ Plaza Building, with ten articles of * * *, the contents are as follows:
(1)__ Congratulations on the grand opening of the counter in Jin Dian Plaza.
(2)__ Fried Chicken Restaurant congratulates _ _ Jin Dian _ _ Plaza on its grand opening.
(3)__ Company congratulates _ _ Jin Dian _ _ Plaza on its grand opening.
(4)__ Group congratulates _ _ Jin Dian _ _ Plaza on its grand opening.
(5)__ Group congratulates _ _ Jin Dian _ _ Plaza on its grand opening.
(6) Tongliao _ _ Jewelry _ _ Gold Store _ _ Counter _ _ Square is located.
(7) Tongliao _ _ _ Jewelry _ _ Gold Store _ _ Counter _ _ Square has been established.
(8)688 diamonds entered the homes of ordinary people.
(9) Diamond ornaments 100 yuan, large cash rebate, lucky draw, instant drawing, 100% winning.
(10) Laojin and Platinum+Free Processing Fee = New Diamond Jewelry +50 yuan Free Meal Roll.
(1 1) Free prepaid card with accumulated amount exceeding 5,000 yuan (Yilan member = 100 yuan).
2. Three days before the opening, 20 booths will be placed in _ _ Square.
Content:
(1)__ Jin Dian entered _ _ Square grandly.
(2) publicity content.
(3)__ Jewelry _ _ Plaza has been settled.
3, five days before the opening, _ _ square light box advertising layout, the same content.
4. Before opening, do 1/2 or full-page opening promotion in Tongliao Daily and Sunday TV news, with the theme of "diamond ornaments 100 yuan, big cash rebate", and the content is opening congratulatory message (banner content) and all the above publicity contents.
Third, preparation and communication are needed.
1, contact the recharge card.
2, buy a computer, contact member information networking.
3. Contact _ _ to set off firecrackers.
4. Contact the Civil Affairs Bureau about the wedding card.
5. Contact _ _ and _ _ about the brochure.
6._ _ Gold Shop Night.
7. Contact the photo studio for mutual benefit.
8, the opening site layout and store layout specialist is responsible for.
Jewelry store event planning scheme 7 I. Event theme
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Third, the activity time
65438+1October 23rd-February 20th
Fourth, the venue
_ _ Jewelry selling points in North China
Verb (abbreviation for verb) organizer
_ _ jewelry co., ltd
Sixth, the details of the incident.
Divided into three parts
1, dedicated to lovers who can spend 2. 14 Valentine's Day;
2. Dedicated to lovers who can't pass 2. 14 Valentine's Day;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to lovers who can spend 2. 14 Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2. Dedicated to the lovers who can't make it through 2. 14 Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.