In order to ensure a smooth and successful work, it is often necessary to make plans in advance. A plan is a written plan made after comprehensive consideration of factors related to a matter or problem. How should the plan be made? The following is my collection of 2022 Qixi activities planning scheme. Welcome to reading. I hope you will like it.

2022 tanabata activity planning scheme 1 1. Activity time:

X month x day

Second, the activity name:

"Love is Tanabata, meeting the stars"

Three. Activities:

3. 1 "The more beautiful the night, the more lonely Tanabata" is a large-scale intimate dating party with perfect talents and beautiful appearance.

X Square in the south square of the hotel is carefully decorated, with all kinds of leisure tables and chairs. The square plays soothing and romantic background music. Hotel guests can enter for free with their room cards, and other customers can enter with admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here will have the opportunity to draw a surprise prize on Tanabata, with jewelry worth X yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2 Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building 1 was RMB/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3 Catering:

Galaxy restaurant launched

X Valentine's Day package (including two-person package, a bottle of red wine and a rose)

X Valentine's Day package (including two-person package, a bottle of fine red wine, a bunch of roses and a box of chocolates)

X Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

On the day of the activity, you can get a rose if you spend over X yuan in X restaurant.

Fourth, the implementation details:

4. 1 Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

4.2 Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

4.3 Please ask the Finance Department to inform all catering cashiers and make discounts.

4.4 Please ask the front desk to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

4.5 The planning department designs and produces tickets (lottery tickets), 1 seats, 2 lobby posters and related publicity.

4.6 Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to arrange the venue.

Verb (abbreviation for verb) to promote sales:

Posters and leaflets in the hotel

Hotel official website and friendly connection website

Floating advertisement in Shangdu Information Port (one month)

Dahe Daily Quarterly Color Edition +600 Words Soft Text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Cost budget of intransitive verbs:

leave out

2022 tanabata activity planning scheme 21. Activity time:

8.x-x (activity preparation) 8.x-8.x (preheating) 8.x (activity day)

Second, the content planning of big promotion activities:

1. Collection store courtesy (five yuan coupon)

2. It is polite to join the shopping cart (five yuan coupon)

3. Buy a full set (more than 80 sets)

4. Overall reduction of activities:

Full 100 Yuan minus 10.

200 yuan minus 25.

300 yuan will be reduced by 50.

(simulate in advance to ensure that several offers will not conflict on the day of the event)

Third, the preparations before Tanabata promotion:

1. Art cooperation (it must be ready before July1May-August X)

A. Warm-up page (highlighting Qixi discount)

B. promotion page (highlight the activity discount, only for one day. )

C. Promote the home page (highlight selling points and create a "snap up" atmosphere)

D. Baby details optimization (add coupons to baby details, highlight baby discounts, and add packages)

E. Drilling exhibition map (highlighting preferential activities and product features)

F. Sold-out promotion map

2. Business cooperation

A. Optimize the title and diagnose the store before August. Solve all the problems.

B.6 18, through newspaper activities, scouring customers, direct access, Maji drainage, and activity exposure.

C. micro-scrubbing:

Wireless terminals are more suitable for interacting with consumers. Through the micro-Amoy plug-in, interactive functions such as collection courtesy, shopping guide service notification, and voting preheating are realized. It is best to have a little mystery to uncover the activity step by step and leave a mystery to the buyer.

D. exclusive activities for members:

As the critical period closest to the promotion, members' awakening and interaction are very important. At this time, issuing membership privileges to key customers by telephone can realize customer care, SMS reminder, preferential information and so on.

During the activity, add a wireless membership card collection entry on the wireless page. Try to settle new customers.

You can add some exclusive activities for members, and members can enjoy double discounts on the day of the activities.

E. through express

Set up a through train two weeks before the event to make a good click-through rate. Provide high-priced and low-priced discounts to quickly reduce ppc. Get the maximum benefit in the most effective time.

Open off-site delivery, and the discount is very high. Directional drainage. The wireless discount has been improved. In terms of geographical distribution, if there are sufficient funds, we should pay special attention to the places where the flow of people in stores is concentrated and the places where express delivery is easy to reach. In addition to the top word list, you need to add keywords, and these words must also be added. Hot search words on the home page: mid-year carnival, hot sale, store celebration, big promotion, etc.

F. Drilling exhibition

Take creative pictures in advance, choose high-flow exhibition venues, focus on attracting new ones and reduce the efforts of old customers. Increase the looting flow of seed shops. Control the time cut-off points (0: 00 am, 8: 00 pm, 65438+ 05: 00 pm), pay attention to data such as click-through rate and return on investment at any time, and adjust the optimization strategy at any time.

Fourth, activity maintenance: "

1. Chinese Valentine's Day

A. Focus on the transactions between the through train and shops on that day. Look at the flow and transformation, optimize the through train, increase the effective flow and win more customers. Recharge the through train in advance to prevent the one-day through train from lacking promotion funds. During the activity, transportation is the most important. With traffic, the activity is half the battle.

B. Generally, the peak after zero o'clock in the day is the second peak in the afternoon. Then there is the peak of transformation at night. These peak periods need to be focused on.

C. In order to avoid the instability of the system, unsatisfactory sales effect or human error affecting the normal operation of the store, the person in charge of the safety-related post shall work in shifts for 24 hours.

E. The customer will make real-time payment through Want Want and SMS within half an hour after placing the order.

2. After the event:

A. Try to use super wireless software to interact with customers who buy and collect, start SMS marketing, and conduct marketing again for these customer groups to increase sales.

B. Deliver the goods as soon as possible to improve the buyer's satisfaction. After-sales problems should be handled well and customers should be well maintained.

2022 Qixi activity planning scheme III. Activity time:

20xx August 16 at 7: 07.

Second, the theme of the event:

x

Third, the theme elements:

Classic Valentine's Day discount service

Four. Location:

X village, down in all directions, next to the Tibetan mastiff base on the mountain opposite X.

Verb (short for verb) Target audience:

X young single men and women 18-35 years old

Six, appeal elements:

Warm, romantic, carnival.

Seven. Activity cost

Male 100 female 50 yuan includes prizes, props, venue fees, barbecue buffet fees, drinks and other specific activities.

Eight. Activity content

I) on-site activities:

1. Please put the number plate received by each participant on the upper left chest. (Put the prepared numbered pieces of paper into the game box for use during the game)

2. The website is divided into several areas: A (male) and B (female). Please sit with the volunteers when you enter.

3. The host briefly introduces and asks each guest to say what you want to say most and make a "true confession";

4. Encourage male and female guests to combine freely on the stage and play romantic games. Activate the atmosphere through small games.

Mini game

Throwing hydrangeas, the host randomly selected five ladies from the game box to throw hydrangeas. (All the guests stand up and have an active atmosphere) Five temporary couples produced at the scene are tested for tacit understanding. There are prizes and penalties, 1-3 people give small gifts. 4-5 accept the punishment that everyone comes up with together. (not too outrageous)

5. The scene is very popular. Applicants can give roses to their favorite objects, or write your number plate on the roses for your matchmaker to give to each other.

Roses can be purchased in the on-site work area (each 2 yuan);

6. At the beginning of the barbecue buffet, 3-4 couples of male and female guests will share delicious food together.

7. Arrange some interactive programs on the spot, and welcome everyone to participate actively; (See procedure for details)

The content of the program depends on the registration of the guests participating in the event. There is no limit to singing, dancing and poetry reading. For music, please contact QQ in advance. )

8. The conference encourages you to show yourself boldly and perform on stage. Send flowers to your favorite object on the stage, show your true self, attract the eyes of the opposite sex, and find the other half that matches you.

9. Encourage male and female guests to combine freely on the stage and play romantic games. Activate the atmosphere through small games. (The highest applause will be rewarded) and three best couples will be selected. (small gift)

10, free communication time.

1 1. The host made a closing speech and the event ended successfully.

2) How to leave a message for the other party:

1. Applicants can browse all information boards in this field;

2. Three wishing stickers will be provided for each registration. If you are interested in the information of person X, you can write down your contact information on the wishing sticker and paste it on the other person's information board.

3. If you don't have enough stickers, you can buy them in the on-site work area;

The conference is only responsible for the applicants who participated in this blind date meeting, and the conference is not responsible for the authenticity of the news released by the conference.

3) Report:

1. Those who have signed up, please come to the newspaper office to get the number plate with the receipt of the registration form;

2. Please take a seat in the designated area after reporting;

3. Please keep order when you enter, and don't grab it;

4. Please take an active part in all kinds of dating activities after admission, and abide by the on-site staff arrangement and the rules of the game;

2022 Qixi Activity Planning Scheme 4 I. Preface

1, single gift

Give gifts on holidays! This kind of hype is in line with public opinion, especially in this once-in-a-century festival, whether it is a lucky stick or not, everyone wants to give themselves a special gift to commemorate or pay homage to this very special moment. Give yourself a gift, and of course, be stimulated by your friends to give you a gift. Singles Day is a lonely festival. Does it feel a little warm for friends to take this opportunity to give gifts?

2. 1 1 yuan snapped up.

1 1 yuan snapped up? This is what JD.COM Shopping Center is doing recently. Is it very creative? Of course, if you want to do a good job in the promotion of bonzi, you must first calculate the cost, small profits but quick turnover, and take this opportunity to make a good reputation and pave the way for future business! 1 1 yuan, which is really not very expensive. Everyone will be willing to pay a small price to buy a long-cherished Dongdong on such a day, so your product should have attractive and affordable advantages!

3. Price reduction promotion

Price reduction promotion will always be the constant theme of holiday promotion! Price reduction, clever price reduction, let consumers feel real benefits, so that you can sell and make big money! If the price reduction is improper, it will easily have a negative impact on consumers, which is the key to your future business success!

4. Send a mascot on Singles' Day, wishing the bachelors to get naked as soon as possible.

Every bachelor doesn't want to be single! So the mascot will be regarded as the top grade. Of course, you can also "enter the store politely" and send a personalized Singles Day mascot, which will attract a large number of consumers to enter the store. With more people entering the store, business will naturally flourish. Of course, you can also give any level of Singles Day mascots when consumers spend more than RMB.

Second, the background of the incident

On the eve of the event, merchants can participate in activities such as gold panning and bargain hunting. Increase your brand exposure and brand awareness, thus paving the way for sales in the event. "Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota. 20xx 165438+ 10/010 or so. On Taobao, many merchants offered a 50% discount, and many people snapped it up collectively, and many well-known brands participated. Single-day turnover reached hundreds of millions.

Three. Activity time and activity goods

Activity time: August 1 to August 10. Activity mode:

1, gold coin panning: gold coin panning activity selection 10 product (family support) is cost-effective; Choose three products (family support) for gold coin panning activities with high cost performance.

Gu Jia commodity A, original price X, gold price x+ 100 gold price, quantity 500, discount 5-7%, and some small gifts, such as gift cups, environmental protection bags and mouse pads, are also included.

2. Activity time: 20x. 10. 1 am to 24: 00 am.

Slogan: 50% off the audience!

IV. Purpose of the activity

Due to the limited exhibition space in the main venue and sub-venue of Tanabata, our flagship store has only been open for more than 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

Verb (short for verb) shop activity

1, like to send coupons;

2. Collect red envelopes or gold coins;

3. Pay attention to gifts.

Activity rules of intransitive verbs

(1) Vouchers can only be used to buy original price goods.

(2) Do not participate in activities when gathering cost-effective goods.

Seven. Activity promotion

1, through train drainage

2. Store activity notice

3, baby description matters needing attention

4, gang community publicity

5. Preview of Want Want Signature Activity

6. Taobao Alliance

Eight. Activity follow-up (teamwork)

Art design: make a statement on the time of refund processing, order information modification, delivery express and time, and put them on the home page and product details page, design the home page with the theme of "Double Eleven" and the advertising pictures of the event.

Customer service: Pre-sale X+ After-sale X+ After-customer review X (responsible for order review and printing) to ensure computer configuration; Give a quick reply and explain the details of the activity. Modify the prices of some commodities.

Network: View the promotion software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible)

Warehouse: the shipper prepares goods and the courier company contacts in advance to prepare! Ensure accurate inventory and avoid shortage. Prepare printer and related materials and packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them separately during the activity, so as to ensure the smooth communication between the customer service side, the billing party and the warehouse, and ensure the smooth solution of the problem of order information modification during the sales process.

Copywriting: advertising slogan for refining activities.

Promotion: delete the discounts set by supporting price reduction and third-party discount software, and do a good job in replying to the web pages about Taifeng Home Textiles and promoting shop activities.

Nine. Inventory preparation

(1) Identify the products launched in the campaign. All main products should account for 50%-60% of the total inventory. All products must be put into storage within one week before August 5, and the store inventory should be completed according to the actual 90%-95%. If you need environmental protection bags, mouse pads and other gifts, you should also prepare the inventory.

(2) According to the expected sales scale, prepare the inventory of the main sales commodities in the Tanabata promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.

(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.

(4) Be sure to store or promote the inventory of related products in the whole warehouse 2-3 days before the double 1 1 activity, make clear the inventory scale, and input the real inventory data of 100% into ops.

X. Personnel preparation

(1) If it is necessary to recruit temporary part-time employees due to the possible surge of orders on Tanabata, the work arrangement plan of part-time employees should be made in advance, and the corresponding training work should be done, the packaging link should be done well, and the relevant details of packaging and veneering plates should be trained in advance, and the staff training should be done well in advance.

(2) To provide all employees, especially those in the relevant departments of order processing, with perfect training in the operation of online store housekeeper system.

(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, and make relevant arrangements for employees' duty and vacation during the promotion activities. Calculate the number of people in each position according to the flow.

(4) The materials shall be calculated according to the possible flow and the number of packages.

XI。 material preparation

(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags and boxes involved in promotional activities, and preliminarily sort out some specific packaging in advance, as long as the goods are put in. You can also pack the goods directly in advance, and just mail the documents directly after making the express bill.

(2) Paper storage for express delivery and invoices, printer debugging and preparation of printing consumables (ribbons and ink cartridges). In order to improve the printing speed, it is not recommended to use ordinary needle printers to print invoices during the double 1 1 promotion activities, but to use laser printers or thermal label printers to print invoices. For businesses that need to print distribution summary tables or sub-distribution summary tables, they must prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward in this activity are more about the service to the merchants, especially the delivery link, which requires all customers in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou to deliver it first within 2 days. Therefore, it is suggested that there should be obvious text marks or color marks on the packaging or face sheet. Used for quick sorting.

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