Brand development history
Christine? Dior 1905 was born in Normandy, France. Dior? How do you say it in French? God? (Dieu) And then what? Gold? (or), the combination of gold later became the most common representative color of Dior brand. Christine? Dior was not a fashion designer, but graduated from the Paris School of Political Science. As the son of an entrepreneur, his passion for art never faded. 1946, Christine who is no longer confused after the ups and downs of fashion? Dior has just opened his first personal clothing store on Avenue Montaigne in Paris.
Since 1946 was founded, Dior has always been synonymous with magnificence and elegance. Whether it's fashion, cosmetics or other products, Christine? Dior has always been at the top of the fashion hall.
From 65438 to 0935, at the beginning of independence, christian dior experienced a very dark time. Every day, he has to look for job opportunities from small advertisements in the newspaper. He doesn't have a fixed address, sometimes he lives with friends, sometimes he sleeps on the street and is hungry, and finally he gets tuberculosis. Still, Christine? Dior never broke down. When Christine one day, When Dior was deeply depressed because he couldn't find a job, a friend in the fashion world suggested him to draw some fashion designs, but it was very popular. Every design fully shows his unique talent, and he firmly grasps the dynamics in life. Every design is so lifelike.
1937, Christine? Dior finally became? Pig net? The company's fashion designer. Just then, World War II broke out, Christine? Dior was forced to leave Paris to reunite with his family. Where was he when he returned to Paris? Pig net? The position of the company's fashion designer was replaced by someone else, so he had to be an assistant. At that time, Dior was over 40 years old, and all his friends were successful. It's Christine's turn Dior had a big fight. Years of trial and failure made Dior mature, and he clearly realized his talent. He is a born designer. He has never learned the skills of cutting and sewing, but he clearly knows the concept of cutting and has a keen proper limit.
Christine? Dior himself once said: perfume is a door to a new world, so I choose to make perfume. Even if I just stay next to the perfume bottle for a while, I will feel the charm of my design. Every woman I dress up exudes hazy and charming elegance. Perfume is an indispensable supplement to women's personality. Only it can decorate my clothes and make it more perfect. Coupled with fashion, women have a variety of customs. ?
Since 1947, Dior has established its own Meiyan R&D center. They have nearly 200 researchers, biologists, doctors and pharmacologists, cooperate with more than 20 university research centers and scientific institutions in the global network, and are working hard at the forefront of technological innovation in Meiyan. For each of their products, touch has always been the focus of Dior, and it is also their unchanging tradition. Soft touch, beautiful skin and charming fragrance are the focus of women's requirements; Dior's skin care products bring the perfect combination of technology and pleasure.
1947, Christine? Dior launched his first fashion collection: the rapidly gathered waistline highlighted the contrast with the curve of the chest, and the skirt of the calf with black wool dots and exquisite folds, plus the exquisitely decorated shoulder line, subverted everyone's sight, and was called? New look? Dior brings a new look to women. Really, Christine? Dior rebuilt the beauty of women after the war, established the noble and elegant taste of the whole 1950s, and deeply branded the name of Christian Dior in women's hearts and the fashion history of the 20th century.
History of brand entrepreneurship
Dior can become a classic not only because of its innovation and elegant design, but also because it has trained many outstanding young designers. After Dior's death, Yves Saint Laurent, Marc Bohan, gianfranco Ferrer and john galliano took over. Their extraordinary design skills have pushed Dior's momentum to the peak, and their design spirit is exactly the same as Dior's exquisite tailoring. In 200 1 year, French designer hedi slimane took over the renamed Dior menswear. His design emphasizes perfect lines, and ultra-small clothes show a morbid aesthetic feeling through lean young male models, which are popular all over the world.
Today, Dior's range of brands has expanded to cosmetics, furs, knitwear, underwear, cosmetics, jewelry and shoes, except high fashion. It keeps trying and innovating, but always maintains elegant style and taste. From 65438 to 0947, Dior made indelible contributions in the process of rebuilding the world fashion center in Paris after World War II. In 2005, the centenary of christian dior's birth, Dior continued to bring people new experiences in life and dress.
/kloc-0 was born in Normandy, France in June, 905.
1920-1925, studying political science.
1928- 19 1 year, art dealer.
193 1 year-1937, freelance designer.
1937-1939, assistant designer of his clothing store.
194 1 year-1947, designer of Lelong clothing store.
1946, open your own shop.
1946, Mr. Dior happened to meet the business tycoon Marcel Boussac, and they hit it off. The first christian dior store with 85 employees and 60 million francs was formally established at No.30 Avenue Montaigne, the most elegant and noble avenue in Paris. The whole shop is mainly decorated with Mr. Dior's favorite gray and white and the style of Louis XVI of France.
1947 February 12, this is a glorious day. Dior opened his first high fashion show and launched the first one called? New look? (New look). This fashion style is distinctive: the skirt length no longer mops the floor, emphasizing the curve of female breast augmentation, slender waist and soft shoulder shape, breaking the conservative and rigid lines of women's clothing after the war. This style has caused a sensation in Paris and even the whole western world, leaving a deep impression on people and making Dior famous in the fashion world. When the models appeared in front of people, people could hardly believe their eyes: a long skirt with a big round table, a thin waist, a towering chest, and a hat that obliquely covered half an eye suddenly made people shine, and the ladies sitting under the stage began to feel sorry for the short skirts and coats tied to their bodies at that time. Dior's day was a great success.
Shortly after Dior, Dior successfully developed his rising career to the other side of the Atlantic-the United States with his first fashion collection "New Fashion". The news soon spread throughout new york, and Dior finally took root in new york Seventh Street (a nationally famous street). The arrival of Dior brought the unique charm and color of European fashion to the hometown of "Uncle Sam" who had been isolated from Europe because of the war. People began to bid farewell to miniskirts, lantern sleeves, flat shoes and cauliflower fancy hats. Dior's design also broke the Chanel fashion that was all the rage before the war. Dior's wide-brimmed hat and rustling long skirt remind people of more classical times. This is the new style that Dior emphasized.
Dior boldly used black in his second creation. The waist of that black pure wool dress is 40 meters. Dior named his second work "Dierame".
Subsequently, Dior plans to expand its business to Cuba, Mexico, Canada, Australia, Britain and other countries. In just a few years, a huge commercial network has been established all over the world.
1947, with? Miss Dior? The first bottle of perfume named is very famous. What happened after that? Stereo model? 、? Diosimo? Has become famous.
Launched in the fifties? Vertical modeling? And then what? Tulip modeling? It is the expression of Dior's design concept of advocating fashion femininity.
1947, Beverly belongs to the brand ChristianDior (Christine? Dior began to design and develop handbags, and constantly passed on French elegant artistic taste and simple lifestyle to the world.
Pierre Cardin began to be the head of Dior's coat and suit department, and together with Casa Dunla, he helped Dior make a sensation in Paris? New look "series.
From 65438 to 0952, Dior began to relax the waist curve and improve the skirt hem.
1953 the bottom of the skirt was raised to 40 cm from the ground, which made the European society in an uproar.
1954, designed to reduce shoulder width and increase skirt hem? h？ Type and released in the same year? Y type? 、? Spindle type? Series, all caused a sensation. These simple and young linear designs still reflect his slender and gorgeous style and always follow the standards of traditional women.
1985,? Poison? Come out.
199 1 year,? Dune? Come out.
1995，DolceVita？ Come out.
logo; brand mark
Dior Dior luxury logo design color matching does not use too much decoration, directly solid color black. The whole logo is very smooth and concise. Coordinate the D letter with every detail in the design. Use the letter d correctly. The design of all luxury goods requires high details. The collocation of D letter and O in Dior logo design is a very interesting example. The echo of a semicircle and an ellipse constitutes a perfect arc.