In recent years, tea exhibitions have sprung up everywhere. These exhibitions of different scales and grades not only provide a platform for many tea enterprises to promote, but also make many tea merchants feel at a loss because of the variety of tea exhibitions.
Exhibitors complain about high cost and low popularity.
According to reports, "20 12 Guangzhou Craft Expo and 20 12 China Tea Expo" is a "mix and match" exhibition, with handicrafts, mahogany furniture, calligraphy and painting sculptures, porcelain and jade articles, jewelry and so on. On the first floor, there are tea, tea packaging and tea culture on the second floor. The reporter went to the exhibition site for several days in a row and saw that the crowd at the exhibition site was sparse, especially the tea exhibition hall on the second floor, which did not improve much even on weekends. According to the tea merchants who participated in the exhibition, it was not until two days before the closure that the popularity was slightly stronger. Some exhibitors complain that their sales are not enough to pay for the exhibition because of their lack of popularity, which is not conducive to publicity and promotion.
According to Mr. Li, who deals in black tea, the total cost of this exhibition has increased compared with last year. The organizers said that the investment was 100 yuan/square meter/day, but after entering the venue, they encountered many invisible charges, and the expenses of lighting, cleaning and exhibition exceeded their expectations. Teacher Li's booth is close to 10 square meter, and the venue fee for 10 day is nearly 20,000 yuan. Coupled with the rising wages of workers, he said that "Yali pear" was very big and he regretted coming to this exhibition.
Rising costs and low flow of people have caused exhibitors a headache. For these problems, exhibitors and organizers have their own rhetoric. Exhibitors generally complain that the organizers are not doing well in advertising and exhibition layout. They think that the organizers should stagger the time of handicraft exhibition and tea exhibition, arrange the booth on the first floor, so that the flow of people will be more prosperous, and also improve the media publicity of the exhibition.
The organizer's staff has another story. They think this situation may be because the tea exhibition was held earlier this year, and spring tea has not yet been listed, which has not attracted the attention of tea consumers.
Of course, this does not rule out that the purpose of some businesses participating in the exhibition is not to sell, but to find potential customers for the further expansion of sales channels in the future.
"We don't just sell tea. As a brand enterprise, what we value more is that it brings us a display stage and some interested businesses. The sales of products should be a' by-product' of China International Import Expo(CIIE). " Xiao Qiang, general manager of Xiaohong Tea Industry, said. In the eyes of many exhibitors, the importance of developing marketing channels through exhibitions far exceeds the sales profits brought by tea fairs to enterprises. "Like our exhibition this time, our exhibition hall has the largest area, and we have also added tea performances, tea songs and other projects, which cost a lot of money. One is to increase the popularity of black tea, and the other is to let more customers know about Xiaohong tea industry. Channel first, sales second. "