1. Brand positioning: Xie Ruilin Jewelry is a Hong Kong-owned jewelry brand, mainly selling diamonds, gold, platinum and other jewelry, belonging to a first-line brand and a famous jewelry group in Asia.

2. Price: Xie Ruilin jewelry is moderately priced and belongs to a high-grade jewelry brand.

3. Brand awareness: Xie Ruilin jewelry has a high reputation in both China and Hong Kong, and it is the first Hong Kong jewelry brand to enter the mainland market of China.