1, generally from the process, gold content, brand knowledge, gold and platinum jewelry maintenance, wearing precautions and so on. For example, gold is soft, and some customers are afraid of jewelry deformation, so they tell customers that gold is soft because of its high content and can be compared with pure gold if conditions permit.
2, ask more questions, with a curious attitude, play the spirit of asking questions, let customers complain more, ask more questions, and understand the real needs of customers.
3. The appearance of gold jewelry meets the aesthetic needs of most consumers. Its style is simple and fashionable, classic and retro, exquisite and smooth. Compared with the traditional process requirements of plain gold, it has a bolder innovative concept, and jewelry will not affect its wearing effect with the change of time.
4, jewelry, this is a luxury, relative to gold and silver, this represents status. Sales skills are a broad topic. Sales skills cover potential development, advantage negotiation, efficient communication, preliminary investigation and many other knowledge.
5. Tell the customer the correct preservation method of gold and silver jewelry. It is best to find a clean and dry place to store valuables such as gold jewelry, so as to avoid dust polluting the gold surface and affecting the luster of jewelry. In addition, the humid environment can easily make the surface of gold jewelry contaminated with stains that are difficult to remove.
6. Introduce according to the gold purity of jewelry. Necklace G750 is an alloy with 75% gold content, which means gold. "750" means that the gold content in the alloy is 75%.
What are the selling skills of jade bracelets?
When choosing a bracelet style, you need to pay attention to whether the jadeite is polished well, whether the surface is smooth without unevenness, and whether the rod diameter is uniform.
Commodity classification principle: Guanyin, Buddha, bracelet, pendant, mosaic, etc. should be placed relatively in the center to facilitate consumers to compare and choose. 2 principle of price transition: different price points should be placed relatively centrally in the form of transition. -generally in line with the trend of customer habits, from low price to high price display.
Secondly, we should have a comprehensive and profound understanding of the historical background and cultural connotation of jade consumption. Vigorously promote the jade culture of the Chinese nation to consumers and stimulate their desire to buy. In addition, we should grasp the customer's purchasing psychology, carry out targeted promotion, and turn the customer's purchasing desire into actual purchasing behavior.
How to introduce jade bracelets
Selling jade bracelets can be introduced from the aspects of planting water, color and carver. The species of jadeite refers to texture, while water refers to transparency. The denser the crystal structure, the better the transparency and the better the water. Cui has different colors because it contains different dye ions: usually white, red, green and purple.
We can introduce jade bracelets from three aspects: water, color and format. The moisture content of jade seed is glass seed, ice seed, waxy seed, bean seed, cyanine seed, Gan Qing seed, dragon stone seed, horse tooth seed, etc.
Commodity classification principle: Guanyin, Buddha, bracelet, pendant, mosaic, etc. should be placed relatively in the center to facilitate consumers to compare and choose. Price transition principle: different price points should be relatively centered and placed in the form of transition. -generally follow the trend of customers' habits and start with low prices. High price display.