I. Company Profile:
Shaanxi Hengyi Trading Co., Ltd. was established in 2005. Constant trade means eternal friendship. Under the leadership of Taibai Distillery in Shaanxi Province and under the guidance of market network construction, the company mainly deals in "Diamond Taibai Liquor" series products. Diamond Taibai Liquor has the saying that "jewelry spreads, five emperors and one queen". Diamonds are known as the king of gems for their hardness and crystal clear luster, and they are symbols of glory, honor and love.
② The brand of Diamond Taibai Liquor is elegant and expensive, which is not only favored by many people, but also loved by consumers, adding icing on the cake to Taibai Liquor family. This product is made of melted water from Taibai Mountain, the main peak of Qinling Mountains, with high-quality sorghum as raw material and carefully brewed by current technology.
③ Employees of Shaanxi Hengyi Trading Co., Ltd.: ***60 people, *** 15 vehicles.
Second, the development process of enterprises:
Company tenet: keep your word, keep your promise, study hard, work hard, unite and cooperate, and win.
② The team spirit of the enterprise is to constantly surpass itself with the goal, and the enterprise always adheres to the marketing concept of taking service as the purpose, taking sales as the leader, taking customers as the core, seeking benefits through management and seeking development through reputation. The only way for enterprises to build a diamond brand Taibai Liquor is to provide better service, not to make excuses. It embodies a sense of responsibility, professionalism, obedience and honesty, and a perfect execution ability. In 2007, it was awarded as a product trusted by consumers, a national liquor quality product and a well-known trademark in China.
③ Shaanxi Hengyi Trading Co., Ltd. was established in August 2005 10. Company leaders have more than ten years of experience in liquor industry. The birth of the company joined hands with Shaanxi Taibai Distillery to create "Diamond Brand" Taibai Liquor. In the early stage, Taibai Liquor, two high-end products of "Diamond Treasures" and "Diamond Boutiques", was launched. Snow melts in water and has a long aftertaste, which is highly respected in the high-end catering industry. In recent years, through the company's efforts, Diamond Taibai Liquor has first occupied the Xi market and has a good sales channel. More than 380 high-end restaurants have been developed, with an input cost of 1.8 million, more than 500 medium-sized restaurants, more than 500 merchants connected to the network 1 000, and the sales volume has gradually increased. This year, the company vigorously explored the cities and counties' markets, and developed outlets in northern Shaanxi, southern Shaanxi, Weinan, Baoji, Xianyang, Hanzhong, Henan, Jiangxi and other markets, and started the construction of market-oriented outlets in an all-round way. As a partner with city and county dealers, we should have a good sense of service, treat each other sincerely, communicate with customers sincerely, let customers go into battle lightly, ensure benefits, go all out to support customers and complete the sales tasks of the enterprise together with customers, all of which depend on the clear thinking of leaders. Terminal catering is a word-of-mouth product. Only when supermarkets publicize and seek benefits through channels can enterprises get long-term development and customers have confidence.
Thirdly, the quality and marketing of Diamond Taibai Liquor.
Diamond Taibai Liquor was introduced in 2005 and became a bright spot in the market in 2006, causing a sensation in the whole industry. Its brand foundation work has been done solidly, and brand tension has begun to take shape. At least two things are worthy of recognition:
First, the "Diamond Taibai Liquor" brand is deeply rooted in the hearts of the people, and consumer awareness and recognition have increased rapidly.
First of all, the attributes and positioning of Diamond Taibai Liquor are very accurate. Known as the image brand of Taibai Liquor. Everyone in the industry knows that Diamond Taibai Liquor is one of the brands in Taibai Liquor Industry. It is the best liquor brewed by Taibai Liquor Industry with 50 years of brewing experience and exquisite technology and the best resources. The introduction of Diamond Taibai Liquor means that Taibai Liquor industry has started to move from low-end brands to strategic high-end markets.
Secondly, the quality of Diamond Taibai Liquor is trustworthy. For the first time, the concept of diamond series Taibai liquor is clearly marked as vintage liquor, which is more accurate to welcome six-year diamond Taibai liquor, super-grade diamond Taibai liquor, nine-year diamond crystal and thirty-year diamond treasures. Because its wine quality is improved with the increase of annual rings, the quality is more guaranteed, and Taibai Wine Industry has always adhered to the corporate purpose of "people are sincere in drinking alcohol", indicating that wine must be the base wine for many years and will not fool consumers. From this point of view, diamond Taibai liquor not only has appreciation value, but also has collection value.
Four. Registered capital of the company: 600,000 yuan.