The vertical career development path of the exhibition industry is clearer. In the exhibition department, including exhibition assistant, resident exhibitor, regional exhibitor, exhibition trainer, exhibition supervisor, exhibition manager, window designer, visual director and other positions, each position supports the normal operation of the exhibition department according to different division of labor. In recent years, the rise of e-commerce has greatly threatened physical stores, and department stores need strong visual design to attract customers into stores. Window design has become a "killer" for physical stores to promote sales. Window designers need to use various visual means to provide customers with a smooth and wonderful shopping experience, make shopping more interesting and complete, and study various methods to attract customers to extend their shopping time, so window design naturally becomes the most creative and passionate branch in visual merchandising. Referring to the urgent domestic market demand, the industry prospect of window designers is immeasurable.
Display * * * and Youyou have studied window display. Here are some abstracts:
Window display skill 1: color rendering atmosphere
Color is the most intuitive element that can be noticed at a glance in the window. Small commodities should highlight their characteristics, and color matching can make the window magic.
1, color contrast
Color contrast is a common way of color collision in the window, and it is also the favorite way for big brands to show their super-high color application ability. In this issue of Hermè s' colorful "Zoo", the broken rose-red elephant and the slowly moving red turtle are in sharp contrast with the window background with gold foil pattern. Hanging small packets of rose gold on the trunk, the same color, they collide, just like opening the door to a new world. The contrast between red and blue is matched with geometric frame props, which is a little visual sense of Montessori elements. The separation and integration of colors and smooth lines make the window look simple and advanced. The four colors in the window are compared with each other, and then the change of spatial structure is used to create a zoom effect, which shows the sweater bag in the window and plays a prominent visual role.
2. Color gradient
Color gradient is a regular color change. When it is used in the window of small objects, it can create a visual sense from far and near, from small to large, and the colors gradually approach, highlighting the highlights of single items. The yellow-blue gradient with higher lightness has a sense of distance from far to near, and the color of the single product on the display platform echoes it, making the single product more eye-catching and rhythmic with the rhythm of flow ~ Coach's spring and summer window this season, using the same color gradient display board makes people shine! Pink from shallow to deep and then to purple superposition, plastic, eye-catching
Window display skill 2: the application of layout method
The layout of windows is regular, so you can find your way. Different layouts will produce different visual effects and bring people different sensory experiences.
1, focusing type
Everything in the window serves a single commodity, focusing on one point to show the charm of the commodity. Van Cleef & Arpels uses Tiffany Blue to create a precious feeling of frozen jewelry. The bright blue window frame with paint peeling off looks like a newly unearthed cultural relic box, and there is a bright blue jewelry in the snowdrift inside. Such furnishings guide the eyes to focus on jewelry, highlighting the splendor and preciousness of jewelry. Harry Winston takes flying butterflies as its theme, and the light and fragrance from watches attract swarms of butterflies. The picture of butterfly dance makes the cold machinery glow with new life!
2. Repetitive type
There are two forms of repeated placement. One is the display of single items with the same style, size or color, which emphasizes the effect of single items and magnifies the characteristics of products; The other is the placement of the same props, emphasizing the harmony and unity of the whole window. Two groups of MOYNAT bags with the same size and style make use of the interesting physical pulley block structure to make the bags in the window put together in disorder, and at the same time show all the color schemes of the bags for customers to choose effectively. Hermes is probably the only one who can squeeze the silk scarf out of the extruded paint stick! This set of window uses the same props, and enlarges the paint stick to the same size as the silk scarf to show items of different styles and colors.
3. Scene style
Situational style can not be simply understood as theme style, but should be combined with the characteristics of series products to create a scene atmosphere, and then give this atmosphere a meaning to interpret the theme. Hermes always likes to regard the window as a dream space and exert its infinite imagination! This shoe house displaying ties combines single items with shoe house building devices, which is playful and interesting, and takes you into Alice's wonderland ~ Tiffany has installed windows as ovens this season, and all kinds of bright jewelry are used as dessert ingredients. After baking and modulation, it is finally presented on the dining table for afternoon tea.
4. Enlarge the size
Enlargement will bring obvious interest to small commodities because of exaggerated proportion, and further deepen customers' impression of commodities. Fendi enlarges the single item in the window with all props, and the bags of different sizes gradually change in depth, just like the coloring process of assembly line workers. The shape is very interesting! Moschino really loves to play, so she wears her mini bag as a ring on her hand! Show a wave of mini-bags? Well, shiny ornaments look good everywhere anyway, so why not wear them on your hands!