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Why are Cartier counter rings more than 10 thousand, but gold shops are two or three thousand
Cartier's positioning is high-end.

Because it is a jewelry brand that started from a manual workshop, Haute Couture is Cartier's main business, especially the endorsement of the European royal family as a brand, which undoubtedly improves the quality of jewelry, so it is described as "the jeweler of the emperor, the emperor among jewelers". It was born noble, so it never bowed its head and the price was unattainable. The lowest price starts at 8000.