Zhihu official website introduced that since its opening, Jinchafu Jewelry Store in Xichang, Liangshan Prefecture has actively responded to the business strategy of honesty first advocated by the company's headquarters, closely followed customer needs, paid attention to user experience, and provided customers with many varieties, styles and grades with market as the center and customer demand as the guide.

Xichang, the capital of Liangshan Yi Autonomous Prefecture in Sichuan Province, is located in Anning Valley in the southwest of Sichuan Province.