According to Baidu's experience, the Goldsmith family introduced the establishment of Shangoldsmith Family Jewelry Co., Ltd. in 1999. After more than ten years of development, it has 37 direct stores in Tangshan, Tianjin, Qinhuangdao and Northeast China, with a total business area of 5,000 square meters and more than 500 employees. Today, the goldsmith family not only enjoys a high reputation in the jewelry industry for its products with "new style, beautiful color and exquisite workmanship", but also has been rated as "products satisfied by the public" by social investigation firms, and has become the designated retail store of the World Gold Association and Platinum Association. To sum up, the goldsmith family is a big brand.