Create a first-class enterprise, a first-class team, a first-class brand and a first-class performance.

Golden elephant mission

Create beauty, express beauty and transmit beauty.

Golden Elephant has been committed to combining aesthetic culture with product design concepts, creating new aesthetic forms and contents, making "invisible aesthetic feeling and tangible display", adding new connotations to Chinese jewelry culture; In product expression, jewelry is endowed with emotional beauty, intellectual beauty and graceful beauty; In brand promotion, the knowledge and experience of beauty will be passed on to more people.

corporate vision

A century-old shop with a long history.

Guided by concept innovation, supported by cultural construction, based on quality assurance and guided by market demand, we will build Golden Elephant into a world-class enterprise with strong comprehensive ability, excellent talent team, advanced moral culture and sincere and friendly employees.

Golden elephant spirit

Professional, pragmatic, harmonious, development and innovation

Golden elephant environment

Everyone is an investor, and I am a business card of Golden Elephant.

Every employee of Golden Elephant Jewelry is a builder and investor of the enterprise, and the life and death of the enterprise is closely related to the personal fate of the employees. Every employee should win the honor of the enterprise with his own words and deeds, and interpret the perfect definition with casual details, becoming a "business card" for the flow of golden elephant jewelry.

Enterprise criterion

Dare to promise and be responsible.

We dare to promise our employees to provide them with the greatest development and encourage them to take responsibility. Everyone in Golden Elephant should try their best to complete any task, instead of making excuses for not completing the task, even if it seems reasonable. The development of golden elephant people in the company depends on their ability, achievement and contribution to the company.

Concept of existence

move forward

Establish a sense of crisis, have a sense of urgency, maintain a high-spirited enterprising spirit, see the gap between yourself and others, and strive to achieve the harmonious, comprehensive and sustainable development of the golden elephant.

Management philosophy

Pay attention to the process and pursue the result.

Business philosophy

People-oriented, customer first, sincere and far-reaching, is of great benefit

Talent view

People-oriented, selection-oriented, employing people as the core, educating people as the driving force and keeping people as the goal.

Learning concept

Never tire of learning, apply what you have learned.

Quality concept

zero defect

The so-called "zero defect" means doing things right the first time, fully meeting the standards, without discount. Therefore, the golden elephant has a complete quality assurance system as a guarantee, and it is strict, strict and strict in implementation, so as to achieve a more standard, more professional, more perfect and more intimate purpose.

Service belief

In line with the service concept of "customer first, customer is always right", we will strive to provide customers with more satisfactory and better service, and strive to achieve "three more and five hearts":

Sanduo: One more question, one more look, and one more check.

Five hearts: exchange my love for your sincerity, my enthusiasm for your peace of mind, my patience for your peace of mind, my sincerity for your happiness, and my concern for your peace of mind.

Ten o'clock: smile more, talk sweeter, act faster, be more efficient, use more brains, have fewer reasons, do more, have less temper, talk more and measure more.

Development concept

Specialization, standardization, standardization and internationalization

Logo creativity

The golden elephant logo conveys the endless blessings and hopes of elegance, auspiciousness, peaceful reunion, harmony and happiness to consumers through colors, interiors, patterns and fonts!

Circle: based on China's circle of "the earth is round and the sky is Arabian, and the dry and Kun are one", it symbolizes harmony, happiness and reunion;

Golden Elephant: The elephant is a mascot in China's history and culture, symbolizing indomitable and fearless spirit and wisdom shining in peace.

The light of wisdom;

From 1966: It means that Golden Elephant Jewelry was founded in 1966.

Gold: it is a symbol of nobility and taste, and it is also an important element of fashion trend. In the five elements, "golden wood, fire, water and earth" takes gold as the edge;