Based on the above two points, combined with our own product resources and supplier advantages, we can initially establish our own main product line.
After the product line is initially determined, how to judge whether this product has the explosion potential?
A relatively simple method is to use Google's product picture search to see how many stores sell the same product. If you are on consignment, most shops should have the same picture. Find your competitors and check their price strategies, traffic and marketing channels. Cross out those products that are highly competitive.
2. Choose niche products, focus on one product and service, and create product and service advantages.
What is "niche" product? Simply put, it is those products that are in demand and profitable in the market, but the service is not good. Aiming at it is equivalent to aiming at a market segment. Enterprises can focus on such a specific target market, focus on a product and service, and better create the advantages of products and services.
For example, clothing, jewelry and books are already very mature markets. Statistics show that in the last three months, 80% of Americans bought these three kinds of products online. The implication is that they already have a relatively familiar and trusted seller online. As a new seller, you have relatively few opportunities to go in, which is an area we should be cautious about.
Brother Cen once had a friend who wanted to be Amazon after coming out of a projector manufacturer. At that time, we all thought that he would take advantage of his own supply and take the projector as the main product. As a result, people later developed multifunctional brackets for projectors, which sold well. This multifunctional bracket is a niche product.
Of course, finding niche products is a test of the seller's vision, and you may not get what you want. But for small and medium sellers, finding a niche product means finding a blue ocean with relatively little competition.
We might as well make some innovations on the premise that the product has been finalized and there is no better choice.
If I can't find niche products, or children's shoes will say, I want to be Amazon in the factory, and I have no choice of products, then I can't be Amazon happily? Brother cen's suggestion is that we can make some micro-innovations.
Can products sold on Amazon make better use of materials? Can you open a new set of molds separately? Avoid those male model products on the market and no longer compete with them in the trenches; Can you make the appearance more detailed? Especially for consumer electronic products, when most sellers use UV or varnish, is it possible for me to use rubber paint or other technologies? If these can't be done, can the product be a little innovative in color matching? For example, many people know that Europeans and Americans generally like black and square. When black or square products dominate the market, is it possible for me to use a more personalized color scheme? Or the design and style of packaging and instructions can always be graded, right? Can accessories be made with a little texture?
Try to pay attention to these aspects, and don't think that almost enough. Because these directly affect the customer experience. Your improvement and efforts in these areas are in the eyes of customers.
Brother Cen has a friend who makes clothes in Jiaxing, Zhejiang. Clothes with similar styles cost more than 50 yuan per unit price. He can sell them on Amazon for nearly $90, which is much better than others that sell for more than $40. Once I asked him what the trick was. He said that he pays more attention to details, and his cost will be about $6 more than that of his competitors. The cost of fabric is only about 1 USD higher than others, but $5 is spent on process details and packaging. For example, his product requires that the thread must be laid evenly and neatly, and there can be no deviation visible to the naked eye, even including how many stitches each button needs to sew. To achieve the ultimate in packaging, packaging and transportation costs will be nearly twice as high as those of competitors. For example, he hangs clothes, and customers can guarantee that there will be no wrinkles when they receive the clothes. These bring about the improvement of customer experience. Therefore, as long as you have the heart, innovation is not difficult.
4. Friendly reminder: After choosing your own product, you'd better register your own trademark.
Unlike a large-scale cottage of a treasure, Amazon is an online shopping website that pays special attention to brands. This may also be because the United States is a country that pays special attention to intellectual property rights. If you still use the idea of Taobao to steal pictures and keywords of other people's products, you can only take them off the shelf.
Trademark means brand and intellectual property protection. If you have a trademark, you can go to Amazon for filing. After the successful filing, you can have Amazon brand protection from now on. By the way, you also saved the price of buying genuine UPC (Amazon requires every product to have UPC code) because you have a unique GCID code.
After filing, you can also build your own house. Once someone sells your goods, you have the basis to report these sellers by trial purchase. Basically, in this case, the seller's products will be forcibly removed from the shelf, even if the other party is a big seller.
And the premise of all this is that you must have a trademark first!
When choosing a product, there is one factor that cannot be ignored, and that is weight. The weight mentioned here refers to the transportation weight including packaging and transportation boxes. Because the weight of the product plays an important role in your profit rate. Transportation costs play an important role in transporting products from China to Amazon warehouse. There are also great differences in the charges for products with different weights in Amazon distribution.