2. With the continuous improvement of people's living standards, the jade market has also developed very rapidly, and now its brand capital scale has also expanded rapidly, so this has laid a solid foundation for its future development. In fact, the society has entered a period of development, and this industry is a sunrise industry with great development potential and rising space.

3. In China, there have been some customs of appreciating jade, hiding jade and worshiping jade since ancient times. People carve some auspicious things and characters on the surface of these products, as well as some folklore and fairy tales, and form patterns on their surfaces, giving this product auspicious meaning. These traditional customs have promoted the sustainable development of the jade market.

We in China have loved jade for thousands of years. Since jade entered China, it has been endowed with traditional cultural spirit and connotation, which contains China's unique cultural implication and carries people's good wishes and expectations. There is a kind of national emotion and aesthetics hidden in it, so it has become the king of jade industry. Today, people's pursuit of material has become the mainstream, and the promotion of spiritual realm and spiritual situation is also a realm that people pursue.

Therefore, some traditional cultural decorations in China have played a more important role in people's lives. With the continuous development of the cultural industry, more and more consumers have discovered the preciousness of traditional culture, and everyone has begun to pay attention to their own traditional culture. So this is also an important reason for the development of this industry, and another is the development of brands, which is a strategic basis for brand development.

6. Marketing mainly depends on product quality. At present, the competition of jadeite craft level has been developing continuously. With the continuous refinement of the market, jadeite has gradually occupied a dominant position. In addition, its resources are getting less and less now, which leads to more and more people snapping up. It is expected that in the near future, its value-added space will surpass some other gems. After limiting the exploitation, those high-grade raw materials are even scarcer.

7. With the continuous improvement of people's living standards, people's demand for it is increasing, so this has created some people with relatively rich economy, who feel that those high-end collections can be said to be very difficult to obtain. The sales of middle and low-grade jewelry by those working-class people have been increasing, and the supply of raw materials is insufficient, which has also led to the rising prices of jewelry and handicrafts. Although the jewelry industry in China started very late, with the continuous opening-up policy, this market has entered the fast lane, and China has become the largest jade market in the world.