1. Contract Expiration: The contract between the brand and the spokesperson may expire, at which time the brand can choose to replace the spokesperson or renew the contract.
2. Brand strategy adjustment: The brand may adjust its marketing strategy according to market changes and strategic planning, including the choice of spokespersons.
3. Changes in market demand: Consumers' needs and preferences may change with time. If the brand thinks that the existing spokesperson is no longer suitable for the market demand, it may choose to change the spokesperson.
4. Image matching: There may be a mismatch between the brand image and the spokesperson image. At this time, the brand may choose to change its spokesperson to better display its brand image.
5. The image of the spokesperson: The image of the spokesperson may be damaged for some reasons. At this time, the brand may choose to change its spokesperson to avoid a negative impact on the brand image.
Generally speaking, there may be various reasons for Baomanduo to change spokespersons, and the specific reasons need to be judged according to the official announcement of the brand and market analysis.