Recently, a netizen named "A Pine in Nanshan" posted an exposure post on the "Chongqing Shopaholic" forum, which attracted many netizens to watch. "A pine tree in Nanshan" said in the post that due to the need of getting married, it ordered a diamond with 4C cut 40 points, G color, VS2 and 3EX from a promotion online merchant. At the suggestion of the merchant, the netizen chose to drag-free and loose diamonds and take them together for processing, hoping to reduce the waiting time. After getting the diamond ring, netizens found that the ordered diamond ring had serious problems: when looking at the diamond ring carefully under strong light, there were obvious black spots on the side of the diamond. Although the front view is blocked by the claws that stop dragging, it is obvious to turn a little angle.
According to common sense, a diamond with a VS2 clarity is only slightly flawed, which is invisible to the naked eye, and the flaw of this diamond can be seen by people with 300 degrees of myopia, which obviously cannot reach the VS2 clarity. The angry "Nanshan Yisong" asked the merchants to return the goods. Under her repeated insistence, the merchant had no choice but to return the goods.
As a witness of love, diamonds are an essential accessory in marriage. Nowadays, more and more young couples choose to buy diamonds online, but is it reliable to buy diamonds online?
Buying diamonds online is 40% cheaper? ~? 50%
Buying clothes, bags and shoes online is really weak. Nowadays, online drilling has become the most popular choice. You only know Chow Tai Fook and Zhou Shengsheng when you buy diamonds? I really doubt whether you are from the earth.
Why do more and more consumers choose to buy diamonds online? Cheap price is probably the most important reason.
What is the price-performance ratio of online shopping diamonds?
By comparison, the reporter found that online drilling can generally save 40%~50% of the cost compared with physical stores. Diamond Bird is a well-known online shopping diamond brand. The reporter found in official website that a white 18K gold diamond ring with 4C of 0.530, SI 1, F and EX-the online purchase price of collection XXII was 1 1590 yuan, and Diamond Bird said that the market price of this diamond was 24,473 yuan, equivalent to 5. There is also a 30% discount on diamond birds. 4C is 0.0270, SI, G-T and a good platinum 900 diamond ring. The "market quotation" is 8 124 yuan, and the real price of the bird is 3,800 yuan, which is 4,324 yuan cheaper.
In another well-known online shopping diamond brand-Taifu Jewelry, 4C are 0.6 12, SI 1, I and EX 18K diamond rings respectively. The "market quotation" is 54,655 yuan, and the quotation of Taifu Jewelry is 17468 yuan, which can save consumers 37 18. 4C are 0.598, SI 1, I, VG's PT950 diamond rings respectively. The "market quotation" is 38 124 yuan, and the quotation of Taifu Jewelry is 16944 yuan. The online shopping price is 2 1 180 yuan cheaper than the market price. In other words, the same diamond can be bought online for almost half the money.
It is said that diamond appraisers have such a famous saying: buying a 50-cent diamond ring online is equivalent to saving a rear projection color TV; Buying a diamond ring of 60 cents is equivalent to adding another plasma to the new house.
Why is it cheap to buy diamonds online?
It is said that diamonds have no brand, only quality. Why is there such a big difference between online and offline prices of the same quality? Why can buying diamonds online be so cheap?
Jiayou Diamond Angel claims that this is because "online direct selling chooses low-cost promotion channels, which saves a lot of intermediate links and the backlog of goods is less".
According to the customer service staff of Jiayou Diamond Angel Experience Store, traditional jewelry stores need to invest a lot of money in the display of goods and bear a lot of manpower, material resources and management and operation costs. However, if you buy diamonds online, you only need to set up a large-scale experience center and set up your own website, and you can deliver high-quality and cheap diamonds to your customers.
In addition, traditional jewelry stores are mostly located in prime locations, and the rental cost is high. Moreover, compared with online stores, physical stores carry far more operating costs and intermediate links than online direct sales, and these costs will eventually be passed on to diamonds.
Although buying diamonds online can save a lot of money, the experience of netizen "a pine in Nanshan" also reminds us that there are risks under the appearance of cheapness.
After reading Bian Xiao's article, did you give an experience to friends who want to buy loose diamonds online? Online shopping is really convenient, and sometimes the promotion of online shopping can also allow us to buy many good and cheap items. However, for some valuables, Bian Xiao suggested that we should seriously consider them and not lose big because of small things. Therefore, although online shopping for loose diamonds is cheap, we have to take risks. I hope Bian Xiao's article can help everyone when buying loose diamonds.
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