18 Double Eleven Advertisement
20 18 double eleven promotional slogans and slogans?
1, double 1 1 preheating activities, 30% off the whole audience, full delivery.
2. Crazy Double Eleven starts early.
3. Double 1 1 billion brand coupons, 1 1,1,grab it immediately.
4. Double Eleven "No Way"? How can it be? No way! I don't worry about buying xx, there is no way to get into the door! ?
5. Double 1 1 is coming, can Double Twelve be far behind? Double 1 1 is here, what are you waiting for?
6. Support your favorite brand to win a thousand yuan prize.11.1/Shopping Carnival starts.
7. Guan Yu rode a red rabbit horse across to Shuang 1 1 and photographed my baby on this day, actually prompting to get off the shelf! ?
8, double eleven has become history, double twelve is a classic! Service will not change because of price, and quality will not shrink because of activities! ?
9. You are my clothes, showing me the changes of the four seasons.
10, mobile phone dual 1 1 price, red envelopes will be issued as soon as you buy them.
1 1, which is more favorable and powerful than the Double Eleven. What are you waiting for? Let's go
12. In other words, xxx will donate all the net profit of the day to poor mountainous areas.
13,2000 brands, 50 million explosive products, 50% off the audience! Come and grab it! ?
14. You bought my wallpaper to prove that you have a house.
15, buy home appliances, shop around, xx is definitely more affordable.
Dialysis extraction of double eleven advertisements is 165438+1October1-kloc-0/65438+1October 8th, and the advertising copy includes "double 1 1" and "/.
1) In the double eleven related advertisements, the comprehensive e-commerce is strong, and the Tmall e-commerce platform is the strongest.
Analyzing the industries to which the above advertisements belong, the brand activities launched by e-commerce platforms such as Tmall, JD.COM and Suning are the main advertising forces. In addition, digital home appliances, skin care and beauty, clothing and shoes, and auto parts industries are the categories with the largest number of advertisements, and the corresponding brands "Midea", "Sephora", "Nike" and "Ford" all have eye-catching performances.
2) The creative analysis of Double Eleven advertising shows that "discount" is the core creative point of related activities.
The word frequency analysis of advertising copy related to Double Eleven is as follows. On the whole, preferential treatment is the core creative point of related activities. In the advertising of preferential activities, the copywriting routine is as follows:
(1) Pay the deposit minus-double the deposit and then deduct the price of the goods, which is common in the activities of e-commerce platform brand merchants;
② limited spike activity;
3 Direct discount, 1 discount, 2 discount, 5 discount and 20 discount are common discounts;
(4) Full reduction-send XX when full, and subtract XX when full;
⑤ Price reduction-a simple and rude expression of its low price.
3) Inventory of high-frequency advertising copy of the official activities of the Double Eleven on the mainstream integrated e-commerce platform.
In the advertisements of e-commerce platforms in Tmall, JD.COM and Suning.cn, digital appliances are the main categories of this Double Eleven, especially notebooks, mobile phones and air conditioners.
4) e-commerce carnival derivative demand, financial and operator hot marketing.
If it is not the e-commerce sales industry, can the double eleven not be hot? Xiao Jinrong, a financial brand, and mobile operators launched advertisements in combination with the "payment amount play" and "shopping network problems" of the e-commerce carnival.
Double eleven advertising marketing strategy 1, super welfare field. 165438+ 10 months ago 10, Ali Mama teamed up with Dragon TV, Youku and Taobao to broadcast three top quality content platforms to jointly create the "Cat Night"-the strongest press conference of Tmall Double 1 1 year, which helped double/kloc. The super-release content is: 22: 00 prime time, highlighting the selling points of commodities through star fun questions and answers, showing the energy supply of commodities through variety IP creative show, telling commodity stories, interspersed with ten-year VIP exclusive price, ten-year limited edition and ten-year strongest red envelope rain play, helping brands to create double 1 1 explosions. Brands can grab red envelopes through mobile phones, shake them in stores and give them to consumers.
2. Super freight yard. 10 June16 ~110 October, 52 online celebrities with goods will join hands with 12 brand, with the ability of "super delivery-I want to go to cat night" through the live program PK. Moreover, there will be a brand official of Feixing who has great fan appeal and topic in each issue. Who is the brand? Players of online celebrities strongly appeal. In this program, brands can add powder by distributing promotional red packets, collecting praise benefits within a limited time, and popping up shop attention cards from time to time.
3. Super harvesting field. 65438+1October 20th ~165438+1October1.Mom Ali will open the strategy center to brand customers, open the data of Tmall public domain, and help brands provide dual1/kloc. Brands can distribute benefits among a batch of screened high-quality amoy resources, such as Youku patches, boot videos, good products, home page focus maps, etc. It is worth noting that this double 1 1 micro-amoy resource package will be commercialized for the first time, which can be exposed, interactive and distributed, and realize the circle powder, powder pulling, upgrading and transformation.
4. Global eco-marketing and data regression help upgrade the brand cycle.
According to Jane Interactive, this year's double 1 1 investment promotion project will go straight to the core resources of Cat Night, which is unprecedented. "This year, the brand purchased a resource package, and the brand Hard Wide will be exposed on three platforms during the live broadcast of the double 1 1 carnival night party." According to the relevant person in charge of Ali's mother, the interaction of the main venue of Cat Night will help the brand attract potential customers to collect and buy, and deeply pull the powder. In addition, Ali Mama and Amoy have joined forces with various high-quality resources, which helps to accurately drain and enhance brand transformation.
On this basis, this year's double 1 1 investment promotion project will carry out global eco-marketing based on content. For example, the interactive Q&A live program "Mad Men" specially created for brand owners helps brands dominate the Taobao live homepage, subscription user push, official micro-amoy and other channels. For another example, in Youku's super coupon activities, there is deep cooperation from coupons to stores to links with Taobao. It is only to refine the content of red envelopes that users send on time when watching dramas into TV dramas, movies, children's dramas, variety shows, documentaries and other types to help brands accurately market. In addition, Mom Ali also launched a personal center POP, a newcomer meeting ceremony, and a gift package to help the brand deepen its powder.