MELUXE is a new generation of trend vane, which allows women to show their personality and style through fashion, dare to express their pursuit of self, and reveal their authenticity and happiness!
Brand concept: I am the happiest.
Brand story
At the foot of Mount Fuji, there is Yamanashi Prefecture, where craftsmen are also creating jewelry full of girls' hearts and fashion sense.
Yamanashi Prefecture is the second largest jewelry industry base in the world, with advanced processing technology for precious metals and gems. Nearly one-third of Japan's jewelry is produced here, which is also known as the "hometown of Japanese jewelry". The craftsmen there make jewelry from generation to generation, just to create the most exquisite jewelry.
Me. LUXE, a jewelry brand owned by Japan Lucky Co., Ltd., is not only from Yamanashi Prefecture, but also a luxury jewelry brand respected by the Japanese royal family. At present, the design is controlled by the royal Japanese designer, which combines luxury fashion and Japanese aesthetic style. Every piece of jewelry reveals a high-grade texture and beauty that cannot be ignored. Under the requirements of exquisite workmanship and high standards of Japanese craftsmen, the Japanese style with oriental classical charm is rigorous and shows soft and sweet femininity.
Brand development
Me. LUXE jewelry opened its first me. LUXE Pearl Store 198 1 in Osaka now has more than 60 ME's. Luxury pearl shops in Japan. At 20 1 1, I .. After LUXE entered China, there were counters in shopping centers in Chinese mainland and Taiwan Province. At the same time, retail on many online trading platforms, such as Tmall, JD.COM Mall, Vipshop, etc., with unique styles to meet the individual needs of young people.
20 12 years, I. LUXE Jewelry is committed to spreading pearl culture and the brand concept of "I am happiest", advocating the pursuit of true self and happy attitude towards life, and showing women's independent spirit and full inner world.
Me. Luxury entity store
Exquisite craftsmanship of Japanese jewelry
Me. LUXE has a fixed and mature jewelry manufacturer in Japan, a master with more than 30 years of jewelry making experience, a master with more than 50 years of experience, and a Japanese royal designer. * * * integrates unique emotional concepts into jewelry design. In the inspection of products, more than three inspection procedures are set up to ensure the products are qualified.
In 2006, Lucky Chamber of Commerce won the world's authoritative rating agency (S&; P) The highest excellent evaluation certificate ""『AAA』 "". ""『AAA』 ""has a very high debt performance ability and is the highest rating among Japanese SMEs. Japan's small and medium-sized enterprise evaluation, a world-class evaluation company with a history of 100 years in the field of credit rating.
AKOYA seawater pearl series. extravagant
Japanese Pearl AKOYA has been called "He Zhu" in Japan since ancient times, and is deeply loved by people. It is also a kind of pearl representing Japan. As for the luster of Japanese AKOYA pearls, due to Japan's unique natural conditions and geographical environment, as well as the scenery of sea water temperature difference, the surface of Japanese AKOYA pearls is covered with a layer of excellent calcium crystals, which makes them have the strongest luster and halo. Even in very dark places, high-quality AKOYA pearls can still emit bright luster by reflecting weak light, which is known as "Hermes in the pearl world". Moreover, only 1 AKOYA pearl can be harvested per 1 mother shell, and it takes three years to cultivate 1 pearl, so the output of Japanese AKOYA pearls is very small, which is very rare compared with other pearls.
Me. LUXE is the first jewelry brand with Japanese pearl AKOYA as the raw material, not only because of its business model integrating pearl cultivation, processing and sales, but also because of its unique creativity and traditional design techniques containing fashion elements in jewelry design, coupled with the careful creation of royal jewelry designers, it can be said that the beauty of AKOYA pearls has been brought to the extreme.
AKOYA pearls are more and more loved by oriental women, which sets off women's introverted and noble temperament and gradually becomes the mainstream pearl variety of high-end jewelry consumption.