First of all, public welfare posters should be grasped as a whole, with bright colors and visual impact, in order to achieve the ideal publicity and influence effect. The overall design of the picture should be concise and clear, and the layout should be reasonable. A design work, especially a design work that spreads ideas, is certainly not a masterpiece if it can't dig out exciting ideological connotations. In fact, the public welfare poster with deep thinking power comes from the designer's careful understanding of ordinary life and his thinking about the ideas, values, aesthetics and creative ideas brought by life.

The application of seriation style in the theme creation of public welfare posters has its value effect, which not only makes the theme sound emotionally in repetition, but also makes all information elements get complete visual perception, that is, on the one hand, the theme idea is completely unified: the sub-theme idea derived from the central theme must obey the theme idea; On the other hand, it is the complete unity of the constituent elements: the internal unity of the language style of words, the internal unity of the main image of advertising pictures, the internal unity of the overall layout design style of advertisements and so on.

Second, the color design

If the main color of the poster is set to black, it will have a profound and alert effect. Tell people intuitively with colors that this group of posters is a serious and rigorous theme, and with bright or dark colors, different effects of contrast or fusion can be achieved. Different effects will also have different artistic expression effects. If we use the method of lightness contrast, I hope to highlight the theme I want to express to warn the world. Another advantage of contrast between light and shade is its strong contrast effect, which gives people a comfortable and impressive visual experience. This treatment can better depict the theme and achieve artistic effects. It can be seen that the grasp and application of color is also the key factor for the success of posters. Therefore, the design of poster color is very important.

Information age

In this diversified design field, our public welfare posters provide designers with unlimited creative space, and at the same time become the disseminators of modern design culture and ideas. I hope designers can learn from some other works and create their own inspirational works.

How does the poster color match the poster design color scheme?

1. achromatic color matching

The so-called achromatic color matching refers to the color matching of black, gray and white, which has fewer opportunities in daily life. Because of the lack of color matching, it presents a dull and lifeless feeling. Therefore, achromatic color color matching is a weak color matching method. The sense of value is classified in the advanced range, which is more suitable for high-priced products such as high-end clothing, fine products, jewelry and automobiles, and is used for avant-garde and extreme products.

2. achromatic color color matching

Choosing any color to match with black, gray and white is called achromatic color color matching. When you can't find a suitable color scheme, you can consider using black, gray and white, because this color scheme is the most stereoscopic, complete and unquestionable. The combination of black, gray and white easily leads to advanced color matching;

3. Similar color matching

The method of matching similar colors is called similar color matching.

contrast color

Color matching is to use contrasting colors to match.

red

(red, yellow and blue)

triangle

The color matching method of three vertices, mixed color and contrast color gives people the feeling of avant-garde, bright, cheerful and popular. Young people suitable for restaurants.

4. Color matching of chromaticity

Homochromatic color matching is a color matching dominated by chromaticity. For example, the color matching of three primary colors is the color matching with high chroma, and pink and purple are very eye-catching.

Color matching

It belongs to medium chroma color matching and is a very lively and flexible color matching method.

5. Brown color matching method:

Brown is an easy color to match among all colors, so here is a special introduction to the color matching method of brown. Its color matching method can be dark brown with light brown, light brown with dark brown or with red, orange and yellow, or with black and gray. If white is blue-black, dark purple with dark brown is not only a color scheme of chromaticity, but also suitable.

tea ceremony

Pavilion, etc.

Color matching skills in poster design;

1. Use a color. Select a color first, and then adjust the transparency or

Saturation capacity

Give new colors to the poster. This looks uniform in color and layered.

2. Use two colors. Choose a color first, and then choose its contrast color, so that the whole page is rich in color but not expensive.

3. Use a color system. Simply put, it is to use a sensory color, such as light blue, light yellow and light green; Or khaki, khaki, khaki. The method of determining color varies from person to person.

4. Use black and one color. For example, a red font with a black border feels "jumping". Anyway,

Poster design can determine the warmth and coldness of colors according to the theme of your poster design. For example, for office work, choose some cool colors, which are more capable and concise, and for festivals, choose warm colors and bright colors.

How to color the poster design? Here, I will share with you some skills of poster color matching to help you design posters that are more in line with the theme of the poster. 1, color matching Before designing a poster, we should first consider color matching according to the characteristics of the product. For example, food posters should choose warmer colors, which can highlight the temptation of food. This collocation method will be very attractive to the design crowd and can highlight the characteristics of food. 2. The typesetting of characters is also very important for the choice of font style. We can choose most font styles. Such as calligraphy, English and so on. It is easy to recognize, and the printing is diverse and beautiful, so the spacing, spacing and font color of words can be adjusted when matching. Different spacing and font color will affect the overall aesthetic feeling. Third, the picture is in e-commerce, and the picture is also a big design link of a website. We can process the pictures from the following two aspects.