The reason why Lao Fengxiang didn't give a tag when he bought gold ornaments.
Lao Fengxiang is a top brand in China, and the high price of attacking Lao Fengxiang is the reason, because Lao Fengxiang's brand has its own designer, and the design fee accounts for a certain proportion, and the workmanship is finer than that of ordinary online stores and professional market stores.
Lao Fengxiang, a listed company, is one of the top 500 enterprises in China, with an annual turnover of 25.5 billion in 2002/kloc-0, a century-old national brand and a famous jewelry brand in China. _ Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.
Of course, the gold price of jewelry brands has its own brand positioning considerations. High price means high brand awareness, high market share and consumer recognition.
Lao Fengxiang's ordinary gold is in the middle level in the market, neither expensive nor cheap, but if it is a one-price gold, many brands are more expensive now, and Lao Fengxiang is no exception. When buying gold, look at the international gold price first, and you have a bottom in your heart. Then add the cost per gram to know that the gold sold by gram is actually not expensive. Gold jewelry is a foil to beauty, which is more suitable than investment products. If you buy investment gold bars directly with the mentality of increasing value and preserving value, the labor cost will be much lower. Don't be obsessed with the so-called big brands. The gold content is the same, they are all national standards, the value is the same, and the brand is different. If you choose a big brand, you have to pay the brand fee of the big brand. This is not a pure difference between expensive and inexpensive. The added value of expensive brands is not the value of gold itself.