Because silver jewelry materials are much cheaper than gold, the average customer price of silver jewelry is not high. Taobao guest on Taobao and limited time promotion can be used to promote quickly and bring business, so it is better to do something. And even if there is no business for a short time, or business is not good, there is no cost.

If you open a physical store, business will be good at the beginning. Once the business is bad in the first few months, the rent alone will bring you great pressure.

If you really want to open a physical store, you might as well open a Taobao shop to try the water first, and then open a physical store when you are finished. Walking on two legs is better than walking on one leg.