Discounts and price reductions. Chow Tai Fook Jewelry Group Co., Ltd. was listed on the main board of the Hong Kong Stock Exchange in February, 201/,with the vision of becoming the most trusted jewelry group in the world. In 2007, Chow Tai Fook used discount and price reduction promotion activities to enhance brand value. Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personal consumption experience. By providing diversified products, services and sales channels to meet the needs of different life stages, the Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTSONFIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.