Corporate culture: Jade is the virtue of people, and jade is the virtue of self-cultivation; Jade is human nature, and jade is used to cultivate temperament; Jade body, jade body; Jade is popular and attached to jade.

Corporate vision: The world Chinese "the first Hetian jade shop in China", a century-old shop and a leading enterprise in thousands of chain industries.

Corporate Mission: Inherit China's Hetian jade cultural industrial chain and build China's Hetian jade international first-line brand.

Core values: insist on honest management, never forget responsibility, keep innovating, pay attention to quality, put people first, and put customers first.