2009 China Jewelry and Jade Jewelry Guide
1. Tap potential, innovate ideas and promote research and development.
Innovation is the driving force of enterprise development, and the innovation of R&D design is particularly important. With the concept of "spreading jewelry culture and guiding fashion", Hao Yue not only has a mature design team in China, but also set up product research and development teams in Europe and other places. They deeply understand human emotional needs, feel different regional cultures and customs of the times, grasp the fashion trend, and create diverse and cutting-edge artistic masterpieces with innovative thinking, exquisite craftsmanship and personalized design. At the same time, Hao Yue introduced advanced equipment from Italy, Switzerland, Japan and other countries, and hired experienced professional technicians to realize the CAM manufacturing of jewelry molds and build an advanced industrial chain from research and development to manufacturing.
"China Famous Brand" has been promoted, focusing on market segments, with China's "festive culture" with great affinity and broad mass base as its appeal, giving traditional gold jewelry wedding cultural connotation.
Hao Yue also introduced the concept of "wedding platinum" consumption, and launched platinum products such as "I believe" platinum wedding ring, "platinum beauty" and "waltz" series to show the self-confidence, elegance and pure personality charm of contemporary women.
Whether it's the wedding gold sung by ancient songs or the fashionable and elegant platinum color, it's the practical achievement of Hao Yue's innovative research and development, and it's sought after by the market after listing.
2. Take advantage of the trend and optimize and upgrade new products with characteristics.
The series of wedding products "Wedding Nine Treasures Band" with the original intention of "China Element, Time Concept" also catered to and guided the wedding market demand of jewelry, and quickly covered the national market after listing, which was greatly favored by newcomers and parents. When the market sales of "Wedding Jiubao Band" were in full swing, Jinlong took advantage of the trend and integrated regional characteristics into brand design, and developed and designed the series of three, six and nine free combination suits of "Wedding Jiubao Band II" to satisfy consumers' self-awareness and more diversified choices.
Hao Yue has also developed and launched three generations of wedding series products of "Tie the Marriages", which embodies a kind of commitment, cherish and yearning for marriage, a kind of satisfied happiness, highlights the rich cultural heritage of wedding jewelry, and also confirms the value concept of "building a model marriage" of Jinlong.
3. Get motivation and differentiated marketing.
Excellent products can only reflect value after consumers recognize them. In order to better promote platinum jewelry and guide fashion consumption, Hao Yuezhu Bao actively cooperated with the development and promotion of new concepts and products of the International Platinum Association, and adopted different strategies and promotion methods to explore the market according to different product characteristics and consumer needs.
In 2009, Hao Yue launched "Platinum Charm" new products in Hangzhou, Guiyang, Nanjing and Shenyang, which promoted the penetration of fashion platinum jewelry culture and its own brand in East China and Southwest China. In June and September, 2009, we participated in the Rambo Fair and Jilin Northeast Asia Expo with new products, and won orders of 335 million yuan and 5,654.38+million yuan, which further promoted the development of the eastern and western markets. At present, the platinum market in Hao Yue has expanded to key cities in East China, Southwest China, Northeast China, Central China and Northwest China, and the national marketing market with East China and Northeast China as the core has begun to take shape.
The famous brand "Cui Yu Villa" combines China's long jade culture with modern science and technology, and practices the brand purpose of "promoting jade culture and leading oriental fashion" with the creative research and development of "natural jade" and noble and elegant product design style. At present, Cui Yu Villa has more than 20 flagship stores and nearly 100 long-term and stable customers, and its marketing network covers large and medium-sized cities such as Jilin, Tianjin, Qingdao, Taiyuan, Hangzhou, Nanjing, Shenzhen and Guangzhou.
The most mature retail brand, the "well-known brand in China's jewelry industry"-"Jianjinpin" and international organizations actively promote jewelry fashion culture, so that products that combine European romantic style with oriental dignified and elegant style are deeply rooted in people's hearts. Product design is inspired by Italy's cutting-edge fashion industry, which is natural, elegant, fashionable and romantic. In 2009, Ceng Li, a movie star, was invited as the image spokesperson, and the brand influence was further expanded. Up to now, Jianjinpin has more than 200 branches in China.
4. Make progress, choose high points and seek development.
Facing the future market where opportunities and challenges coexist, Hao Yue will further optimize the allocation of resources and plan its development from a higher starting point. The company plans to establish a headquarters base with an area of 30,000 square meters, integrating design, research and development, operation, exhibition, e-commerce, sightseeing, shopping, testing and appraisal, and strive to make it a world-class communication platform for the jewelry industry.
At present, Hao Yue is actively preparing for listing, and the completion of its future headquarters base will accelerate the realization of industrial capitalization. Hao Yue will also increase the national chain scale of "Jian Jin Pin" and "Cui Yu Villa", and gradually push Jinlong to the terminal. Strengthen cooperation with leading enterprises and dominant brands in various regions, realize complementary advantages and resources, and quickly cover the national market.