1, the brand has a long history and poor reputation: Laomiao Gold is an ancient gold jewelry brand in China, which was founded in the Qing Dynasty. Long-term accumulation of historical and cultural heritage has made it highly recognized and trusted by consumers. Lao Fengxiang is a century-old gold jewelry brand in China, which was founded in 1848. It enjoys a high reputation in the jewelry industry and is well known by consumers.
2. Differences in price positioning and product selection: Old Temple Gold is relatively more affordable, providing a series of gold jewelry choices with good quality, exquisite design and moderate price in the market, meeting consumers' demand for cost-effective goods. As a century-old enterprise famous for its high-end luxury image, Lao Fengxiang mainly focuses on creating gold jewelry with exquisite and luxurious style, exquisite craftsmanship and more scarce materials. Lao Fengxiang's product price is relatively high, attracting more consumers who pursue quality and uniqueness.