Exhibition designers need to understand the design concept of jewelry designers, understand the selling points of products, choose appropriate materials and display props according to the requirements of exhibition design, and do a good job in exhibition design.
show window
1. Window structure Windows generally consist of a bottom, a top, a back plate and side plates. According to the integrity of the component, the window can be divided into:
(1) "sealed window": A window with the above components intact is called a sealed window.
(2) "Window opening": Not all windows have the above four components, and many windows only have a part of them.
2. Classification of windows in space design;
Front window: the window is a vertical wall, arranged in one or more rows, facing the street or facing the customer passage. Generally speaking, customers only see the displayed goods in the front direction.
Two-way windows: the windows are arranged in parallel, extending to the door of the store or located on both sides of the aisle in the store. The back of the window is mostly transparent glass, and customers can see the exhibits displayed on both sides.
Multi-directional window: The window is often located in the center of the store, and the back and side plates of the window are transparent glass, so customers can see the displayed exhibits from many directions.
Jewelry exhibits to be displayed in the exhibition design
Jewelry displayed as a display design is the protagonist and soul of window display design. The specific choice is to consider the characteristics, quantity, overall visual effect and other factors of the main products in the season to maximize the display.
1. Variety visual effect selection: (1) Variety features show the design effect; (2) Respond to other products in the booth.
2. Selection of display quantity: (1) displays the variety quantity; (2) The number of exhibits displayed
Composition of window display of jewelry products
Before the window display, in order to get the expected sales effect and display effect of the displayed jewelry, it is necessary to design and plan the display design expression of the exhibits to make it constitute the final display effect, which is the pre-planning of the window display of jewelry products. There are many display methods commonly used in early planning: balance method (balance method), comparison method and so on.
1. balance method: balance is balance. In the window display, the quantity and materials of the exhibits should be visually balanced and stable. Include symmetric balance and asymmetric balance.
2. Contrast method: Contrast method, also known as contrast method, is a technique to highlight the main body of the exhibits from the background through various means such as size contrast, primary and secondary contrast and texture contrast. (1) Size comparison of jewelry product display design: Size comparison is a technique to highlight the main things by comparing the volume or space occupied by the object itself.
(2) Primary-secondary comparison of jewelry commodity display design: Primary-secondary comparison is a display technique that focuses on the display of the main exhibits and arranges the secondary exhibits or decorations with thick lines to highlight the characteristics of the main exhibits.
Texture comparison of jewelry commodity display design: that is, items or decorations with different textures are displayed together, and the visual differences caused by texture are used to highlight the exhibits.
The following points should be considered in the color selection of jewelry window display design:
1 color selection of jewelry window display design: the color selection of jewelry window is restricted by the display content and environment.
The design color of jewelry window display should be coordinated with the color of jewelry displayed.
Window design
The design color of jewelry window display should be consistent with the display theme. 4 The color of jewelry window display design should be consistent with the environment.
In fact, there is no requirement to learn the major of display design. Anyone can choose one or several courses he likes to study. However, if you take this major as a profession and intend to stick to it for a long time, some of them may not be suitable for this industry at all. Therefore, I hope that everyone will have a clear and detailed understanding of themselves and the industry before deciding to study and join the exhibition industry.