Hermes is a French luxury brand, founded by Thierry Hermes in Paris, France on 1837. There are leather goods and harnesses, women's silk products, men's silk products, women's garments, men's garments, shoes, belts, hats, gloves, jewelry, watches and clocks, perfumes, beauty cosmetics, furniture and living artworks, table porcelain, and the 16th technical department of petith.
Chanel is a French luxury brand, which was founded by coco chanel in France on 19 10. There are three categories of products: fashion products and accessories, perfume cosmetics and skin care products, watches/high-end jewelry.
Versace is an Italian luxury brand, the spiritual symbol of "Medusa" in Greek mythology, representing fatal attraction. The bright colors in costumes are inspired by ancient civilizations such as Greece, Egypt and India.
Characteristics of luxury goods
Luxury goods are internationally defined as "a kind of consumer goods with unique, scarce and exotic characteristics that exceed people's survival and development needs", also known as non-necessities of life. In economics, luxury goods refer to products with the highest value/quality ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value.
The products served by luxury brands must be "the most advanced", which should be reflected from appearance to quality, and the advanced nature of luxury goods should be visible. It is precisely because people are "obvious" about its luxury that it can bring glory to its owner.
Refer to the above contents: Baidu Encyclopedia-Hermes, Baidu Encyclopedia-Chanel, Baidu Encyclopedia-Versace.