It's still pretty good. Caibai Jewelry is a brand owned by Beijing Caishikou Department Store Co., Ltd., aiming at building a leading brand in China's national jewelry industry, it has determined the brand connotation of "promoting jewelry culture, practicing charity, advocating ingenuity, sincerely serving the public, creating value with professionalism and winning trust with quality".

First of all, brand introduction

"Caibai Jewelry" has always adhered to the purpose of quality first, and formulated the "Caibai Jewelry" standard higher than the national standard, and placed quality orders with manufacturers on this basis. At the same time, it pays attention to improving the gold content of services, formulates 33 service promises according to the characteristics of commodities, and establishes the first "Gold Jewelry Service Center" in Beijing, which realizes the "one-stop" service of jewelry cleaning, restoration, consultation and trade-in of old ones, and is praised as "gold service" by customers.

Mainly engaged in gold ornaments, ornaments, gold bars, platinum, diamonds, jadeite, white jade, jewelry, gold and silver coins, K gold and 18K gold and silver jewelry.

Second, brand culture.

1, brand positioning

Brand positioning of Caibai Jewelry: "A popular jewelry brand that pays attention to emotional transmission and pursues fashion"

2. Brand objectives

Caibai Jewelry aims to build a leading brand in China national jewelry industry.

3. Business philosophy

Caibai put forward and practiced four concepts of "museum-style appreciation, professional knowledge popularization, experiential shopping and personalized customization", which extended cultural innovation while marketing, and used jewelry as the carrier of emotional transmission to convey the feelings between people.

Third, brand strategy.

Make Caibai Jewelry into an excellent brand with international competitiveness and realize "development to group companies".

Fourth, the brand mission

With the mission of "being everyone's gold jewelry consultant" and advocating the concept of "experiential shopping", Caibai Company has become a gold jewelry franchise company integrating raw material procurement, design, processing, marketing and after-sales service. Caibai Jewelry has 19 direct chain stores and branches in Beijing and Waifu. The flagship stores of Caibai Jewelry in JD.COM and Tmall have been officially launched.

Facing the future, Caibai Company will continue to improve the professional franchise of gold jewelry, implement the concept of cultural marketing, constantly enrich the connotation of "Caibai Jewelry", strengthen cooperation with international counterparts, meet the market demand with rich and diverse independent products, and move forward to the group company.