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Is it cost-effective to buy gold in a jewelry store?
Look at the price

In many jewelry stores, there are two ways to price gold jewelry, one is the price of gold jewelry, and the other is based on the grams of gold.

Experienced friends all know that if you want to buy gold jewelry with high cost performance, you'd better buy a style priced by gram, because this is the real exchange of money for goods with the same price.

Most expensive jewelry stores are aimed at young consumers, with novel styles and special designs, mainly considering the cost of design. Therefore, when people buy gold jewelry, they generally don't choose such cheap goods, which is really not particularly cost-effective.

Look at the brand

For a jewelry store that has been operating for many years, the gold sold inside is naturally very secure, and it is also a kind of safety and reassurance for consumers to choose an old brand jewelry store.

Now, there are many small shops in the street, and they often attract people's attention with small advertisements for trade-in. In these shops, all kinds of gold ornaments are also sold, and the price is cheaper than the gold sold by the old big stores.

At this time, many people will buy it for petty gain. The gold sold in roadside stalls has no quality guarantee and no perfect after-sales service.

At the same time, when buying gold, you can judge whether it is genuine or not by looking at the fineness of gold. 24k gold will show a bright yellow and golden yellow. If the purity is not high, there will be a little blue, showing unearthed yellow.