Tik Tok has a lot of live products, some are small objects we see every day, some are big-name hot-selling explosive products, but the prices are basically not very high. Moreover, a lot of publicity is to promote profits through anchors, and to gain users' attention with low-priced goods. So are all these goods real? At present, Tik Tok does not strictly control the quality of live broadcast, so there must be real and fake products in these products. As for how to identify the authenticity of the product, it depends on the user's own judgment. Even some mature e-commerce platforms have the problem of true and false products, not to mention live broadcast platforms with imperfect mechanisms in all aspects.