Non-standard products refer to products that cannot be standardized and classified, such as clothes and shoes.
Non-standard products in a broad sense refer to products or equipment that are not manufactured according to the unified industry standards and norms promulgated by the state, but are designed and manufactured according to their own needs. And the appearance or performance is not in the national equipment product catalogue.
In order to meet the needs of large-scale industrial production, the mechanical equipment that has been produced and proved to have good performance after use is shaped and serialized, which is called standard product. According to user's requirements, on the basis of standard products, products produced, modified or customized are called non-standard products.
Extended data
The difference between
1, the choice space of standard and non-standard products is different.
You can say that the label basically depends on the choice of space, basically what you sell in the market, basically you can only say whether you have put it on the shelves or not. However, non-standard products are different. According to Taobao's big data, you can summarize and analyze the products or styles with these characteristics, which are more easily accepted by the market.
In a diversified market, you can improve and optimize the product styles according to your own ideas, and you can decide which ones are on the shelves and which ones are not.
2. Homogenization competition is different in difficulty, and the product brand standard product style is easy to achieve. This is not difficult to understand. Unless you are a brand monopoly and don't do any distribution, in order to avoid your brand, many big brands are exclusive to the whole network, because once a seriously homogenized product is sold, it is very easy to form a brand concept.
Taobao development strategy
Taobao fully gives big data personalization, fan tools, videos, communities and other tools to build a stage for businesses to display. With the help of Ali Eco-content platforms such as Youku, Weibo, Ali Mama and Alibaba Pictures, it is close to the creative ecology of content production, content dissemination and content consumption.
According to users' needs, users can better match the supply and demand of goods and services according to their geographical location, in addition to centralized supply and demand matching to form a self-operated communication mechanism for content production and consumption.
References:
Baidu encyclopedia-Taobao
References:
Baidu Encyclopedia-Non-standard Products