World pure gold. 59 Pure Gold is a brand owned by Jindeshang Jewelry of Decheng Group. One of the largest gold and jewelry industry groups in China. The brand focused on promoting gold on May 9th, with a purity of 999.99. It extracts the essence of eastern and western art with innovative spirit and creative concept, presents a unique gold product of fashion aesthetics, and makes deep blessings and solid wealth endless and passed down from generation to generation. For example, the wedding series, pure gold in the fifties and nineties, is full of warmth and affection, pure and persistent love, companionship and tacit understanding of friendship, conveying the best truth in the world.