Not so good. Li Xiaonuo, a user of Tik Tok Mine, owns a live studio selling jewelry. During the live broadcast time of more than 10 hour, the business was booming, with the cumulative sales of goods exceeding 200 million yuan, and the highest single product sold was 60,000 pieces. However, according to the complaint website, the return rate of jewelry purchased by Li Xiaonuo in the live broadcast room is very scary, because the quality of jewelry on the live broadcast is uneven, and it is impossible to sell high-quality jewelry on the live broadcast platform. Jewelry is priced at one point. If the price is low enough, the quality will inevitably decline, which is also the reason for the very high return rate. Non-standard products such as jade jewelry are difficult to distinguish between true and false, and the quality is uneven, so it is difficult to sell in e-commerce channels.